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Saving Our Oceans: Scaling the Impact of Robust Action Through Crowdsourcing

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  • Amanda J. Porter
  • Philipp Tuertscher
  • Marleen Huysman

Abstract

One approach for tackling grand challenges that is gaining traction in recent management literature is robust action: by allowing diverse stakeholders to engage with novel ideas, initiatives can cultivate successful ideas that yield greater impact. However, a potential pitfall of robust action is the length of time it takes to generate momentum. Crowdsourcing, we argue, is a valuable tool that can scale the generation of impact from robust action. We studied an award‐winning environmental sustainability crowdsourcing initiative and found that robust action principles were indeed successful in attracting a diverse stakeholder network to generate novel ideas and develop these into sustainable solutions. Yet we also observed that the momentum and novelty generated was at risk of getting lost as the actors and their roles changed frequently throughout the process. We show the vital importance of robust action principles for connecting ideas and actors across crowdsourcing phases. These observations allow us to make a contribution to extant theory by explaining the micro‐dynamics of scaling robust action's impact over time.

Suggested Citation

  • Amanda J. Porter & Philipp Tuertscher & Marleen Huysman, 2020. "Saving Our Oceans: Scaling the Impact of Robust Action Through Crowdsourcing," Journal of Management Studies, Wiley Blackwell, vol. 57(2), pages 246-286, March.
    • Handle: RePEc:bla:jomstd:v:57:y:2020:i:2:p:246-286
    DOI: 10.1111/joms.12515
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    Cited by:

    1. Terri L. Griffith & Ann Majchrzak & Luca Giustiniano, 2023. "Hyperloop transportation technologies: practices for open organizing across VUCA contexts," Journal of Organization Design, Springer;Organizational Design Community, vol. 12(3), pages 99-120, September.
    2. Jennifer Howard‐Grenville, 2021. "Grand Challenges, Covid‐19 and the Future of Organizational Scholarship," Journal of Management Studies, Wiley Blackwell, vol. 58(1), pages 254-258, January.
    3. Palmié, Maximilian & Parida, Vinit & Mader, Anna & Wincent, Joakim, 2023. "Clarifying the scaling concept: A review, definition, and measure of scaling performance and an elaborate agenda for future research," Journal of Business Research, Elsevier, vol. 158(C).
    4. Ilse Hellemans & Amanda J. Porter & Damla Diriker, 2022. "Harnessing digitalization for sustainable development: Understanding how interactions on sustainability‐oriented digital platforms manage tensions and paradoxes," Business Strategy and the Environment, Wiley Blackwell, vol. 31(2), pages 668-683, February.
    5. Stefano Romito & Clodia Vurro & Stefano Pogutz, 2024. "Joining multi‐stakeholder initiatives to fight climate change: The environmental impact of corporate participation in the Science Based Targets initiative," Business Strategy and the Environment, Wiley Blackwell, vol. 33(4), pages 2817-2831, May.
    6. Hoorani, Bareerah Hafeez & Plakoyiannaki, Emmanuella & Gibbert, Michael, 2023. "Understanding time in qualitative international business research: Towards four styles of temporal theorizing," Journal of World Business, Elsevier, vol. 58(1).
    7. Gurca, Andrei & Bagherzadeh, Mehdi & Velayati, Rezvan, 2023. "Aligning the crowdsourcing type with the problem attributes to improve solution search efficacy," Technovation, Elsevier, vol. 119(C).
    8. Rashidi-Sabet, Siavash & Madhavaram, Sreedhar & Parvatiyar, Atul, 2022. "Strategic solutions for the climate change social dilemma: An integrative taxonomy, a systematic review, and research agenda," Journal of Business Research, Elsevier, vol. 146(C), pages 619-635.
    9. Raphaelle Barbier & Skander Ben Yahia & Pascal Le Masson & Benoit Weil, 2022. "Co-Design for Novelty Anchoring Into Multiple Socio-Technical Systems in Transitions: The Case of Earth Observation Data," Post-Print hal-03772981, HAL.
    10. Mai, Nhat Chi, 2021. "Corporate Social Responsibility in Small and Medium Enterprises in Vietnam," OSF Preprints acdm6, Center for Open Science.

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