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The Configuration of Organizational Images Among Firms in the Canadian Beer Brewing Industry

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  • Kai Lamertz
  • Pursey P. M. A. R. Heugens
  • Loïc Calmet

Abstract

abstract We integrate the literature on organizational image management and neo‐institutional theory to arrive at a better understanding of how organizations routinely represent themselves positively in their external environment. Drawing on a cross‐sectional exploratory study of the website communications of 36 firms in the Canadian brewing industry, we investigate how these organizations construct essential and distinctive organizational images in reference to a map of identity attributes and image categories at the organizational field level. We conclude that organizational self‐categorizations explain the field‐level configuration of images we discovered by establishing legitimacy claims targeted at relevant stakeholders.

Suggested Citation

  • Kai Lamertz & Pursey P. M. A. R. Heugens & Loïc Calmet, 2005. "The Configuration of Organizational Images Among Firms in the Canadian Beer Brewing Industry," Journal of Management Studies, Wiley Blackwell, vol. 42(4), pages 817-843, June.
    • Handle: RePEc:bla:jomstd:v:42:y:2005:i:4:p:817-843
    DOI: 10.1111/j.1467-6486.2005.00520.x
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    Cited by:

    1. J.-P. Vergne & Tyler Wry, 2014. "Categorizing Categorization Research: Review, Integration, and Future Directions," Journal of Management Studies, Wiley Blackwell, vol. 51(1), pages 56-94, January.
    2. Kai Lamertz & Devasheesh P. Bhave, 2017. "Employee perceptions of organisational legitimacy as impersonal bases of organisational trustworthiness and trust," Journal of Trust Research, Taylor & Francis Journals, vol. 7(2), pages 129-149, July.
    3. Jasmine Tata & Sameer Prasad, 2015. "CSR Communication: An Impression Management Perspective," Journal of Business Ethics, Springer, vol. 132(4), pages 765-778, December.
    4. Irene Herremans & M. Herschovis & Stephanie Bertels, 2009. "Leaders and Laggards: The Influence of Competing Logics on Corporate Environmental Action," Journal of Business Ethics, Springer, vol. 89(3), pages 449-472, October.
    5. Kim, May & Trail, Galen T., 2010. "The effects of service provider employment status and service quality exchange on perceived organizational image and purchase intention," Sport Management Review, Elsevier, vol. 13(3), pages 225-234, August.
    6. Brahim Herbane, 2011. "Communications About Resilience Enhancing Activities By English Local Authorities," Public Management Review, Taylor & Francis Journals, vol. 13(7), pages 919-939, October.
    7. Paul‐Brian McInerney, 2008. "Showdown at Kykuit: Field‐Configuring Events as Loci for Conventionalizing Accounts," Journal of Management Studies, Wiley Blackwell, vol. 45(6), pages 1089-1116, September.
    8. Gallucci, Carmen & Santulli, Rosalia & Calabrò, Andrea, 2015. "Does family involvement foster or hinder firm performance? The missing role of family-based branding strategies," Journal of Family Business Strategy, Elsevier, vol. 6(3), pages 155-165.
    9. Melanie Richards & Thomas Zellweger & Jean-Pascal Gond, 2017. "Maintaining Moral Legitimacy through Worlds and Words: An Explanation of Firms' Investment in Sustainability Certification," Journal of Management Studies, Wiley Blackwell, vol. 54(5), pages 676-710, July.
    10. Krzeminska, Anna & Lundmark, Erik & Härtel, Charmine E.J., 2021. "Legitimation of a heterogeneous market category through covert prototype differentiation," Journal of Business Venturing, Elsevier, vol. 36(2).
    11. Roshima Said & Corina Joseph & Noor Zahirah Mohd. Sidek & Azlyn Zawawi & Zaherawati Zakaria & Mahadir Ladisma@Awis & Roziya Abu & Normah Omar, 2018. "Development of Bumiputera Communicated Identity Index for Malaysian Statutory Bodies," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(3), pages 198-209, March.
    12. van Werven, Ruben & Bouwmeester, Onno & Cornelissen, Joep P., 2015. "The power of arguments: How entrepreneurs convince stakeholders of the legitimate distinctiveness of their ventures," Journal of Business Venturing, Elsevier, vol. 30(4), pages 616-631.
    13. Jari Martikainen & Roberto Adriani, 2023. "Cover Images of Inflight Magazines as Airlines’ Methods of Impression Management: Alitalia’s Ulisse Magazine and Finnair’s Blue Wings Magazine," Corporate Reputation Review, Palgrave Macmillan, vol. 26(1), pages 64-80, February.
    14. van Oosterhout, J. & Heugens, P.P.M.A.R., 2006. "Much Ado About Nothing: A conceptual critique of CSR," ERIM Report Series Research in Management ERS-2006-040-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.

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