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‘Sameness’ and ‘Difference’ Revisited: Which Way Forward For Equal Opportunity Initiatives?

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  • Sonia Liff
  • Judy Wajcman

Abstract

Recent interest in ‘managing diversity’ has reopened debates about forms of equality in the workplace. Approaches to equality developed in the 1970s and 1980s have been characterized as an attempt to ensure that if individuals bring the same abilities to work, or perform in the same way, they should receive the same access to jobs and employment benefits, regardless of social group membership. Managing diversity appears to be about a more positive valuing of difference. Benefits are seen to derive from different perspectives and approaches and these should be nurtured and rewarded rather than suppressed. Feminists have long argued about the extent to which women are the same as, or different from, men, and about the political consequences of adopting these positions. Recent theoretical developments have led to some novel solutions to this dilemma. These include asserting claims to both ‘sameness’ and ‘difference’, the deconstruction of ‘difference’, and the reconstruction of ‘sameness’ on women's terms. This paper explores approaches to equal opportunities through both established and novel theoretical perspectives. It argues that existing practice cannot be fitted neatly into the conventional distinctions between ‘sameness’ and ‘difference’, and explores the potential characteristics and strengths and weaknesses of equality initiatives based on the new theoretical perspectives.

Suggested Citation

  • Sonia Liff & Judy Wajcman, 1996. "‘Sameness’ and ‘Difference’ Revisited: Which Way Forward For Equal Opportunity Initiatives?," Journal of Management Studies, Wiley Blackwell, vol. 33(1), pages 79-94, January.
  • Handle: RePEc:bla:jomstd:v:33:y:1996:i:1:p:79-94
    DOI: 10.1111/j.1467-6486.1996.tb00799.x
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    Cited by:

    1. Helena Liu, 2017. "Undoing Whiteness: The Dao of Anti‐racist Diversity Practice," Gender, Work and Organization, Wiley Blackwell, vol. 24(5), pages 457-471, September.
    2. Sandrine Frémeaux, 2020. "A Common Good Perspective on Diversity," Post-Print hal-03232779, HAL.
    3. Laura Dobusch, 2017. "Gender, Dis‐/ability and Diversity Management: Unequal Dynamics of Inclusion?," Gender, Work and Organization, Wiley Blackwell, vol. 24(5), pages 487-505, September.
    4. Judy Wajcman, 1996. "Desperately Seeking Differences: Is Management Style Gendered?," British Journal of Industrial Relations, London School of Economics, vol. 34(3), pages 333-349, September.
    5. Simone Pulcher & Marco Guerci & Thomas Köllen, 2022. "When stakeholders claim differently for diversity management: Adopting lesbian, gay and bisexual‐inclusive practices in Italy," British Journal of Industrial Relations, London School of Economics, vol. 60(4), pages 815-840, December.

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