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Identifying Factors Which Influence Product Innovation: A Case Study Approach

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  • Claudio A. Romano

Abstract

This article provides an analysis of factors affecting the level of product innovation in a small enterprise setting. The perspective chosen considers the interaction of management and environmental factors and its impact on product innovation and explores how these factors interrelate to influence small business success (growth). A causal multi‐site model is developed which will assist in identifying product innovation determinants for high‐growth and low‐growth firms. Moreover, direct and secondary explanations of product innovations will be isolated. Twelve case studies will be examined. The conclusions are that, for high‐growth firms, determinants of product innovation that influenced small‐business success (growth) were technology, competitive edge, research and development, product life‐cycle, market change, product/market mix and customer base. For low‐growth firms, customer base was a major determinant of product innovation which influenced small‐business success (growth).

Suggested Citation

  • Claudio A. Romano, 1990. "Identifying Factors Which Influence Product Innovation: A Case Study Approach," Journal of Management Studies, Wiley Blackwell, vol. 27(1), pages 75-95, January.
    • Handle: RePEc:bla:jomstd:v:27:y:1990:i:1:p:75-95
    DOI: 10.1111/j.1467-6486.1990.tb00754.x
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    Cited by:

    1. Yongho Lee & So Young Kim & Inseok Song & Yongtae Park & Juneseuk Shin, 2014. "Technology opportunity identification customized to the technological capability of SMEs through two-stage patent analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 100(1), pages 227-244, July.
    2. repec:ipg:wpaper:2014-506 is not listed on IDEAS
    3. Abid Haleem & Sanjay Kumar & Sunil Luthra, 2018. "Flexible System Approach for Understanding Requisites of Product Innovation Management," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 19(1), pages 19-37, March.
    4. Marina Letonja & Mojca Duh & Zdenka Ženko, 2012. "Experiential Knowledge as well as Social Capital of Founders for Innovativeness of Successors in Smaller Family Firms," Proceedings- 10th International Conference on Mangement, Enterprise and Benchmarking (MEB 2012),, Óbuda University, Keleti Faculty of Business and Management.
    5. Carlos M. F-Jardón, 2011. "Deployment of Core Competencies to obtain success in SMEs," Working Papers 1106, Universidade de Vigo, Departamento de Economía Aplicada.

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