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Advertising and Intraindustry Brand Shift in the U.S. Brewing Industry

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  • Kelton, Christina M L
  • Kelton, W David

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  • Kelton, Christina M L & Kelton, W David, 1982. "Advertising and Intraindustry Brand Shift in the U.S. Brewing Industry," Journal of Industrial Economics, Wiley Blackwell, vol. 30(3), pages 293-303, March.
    • Handle: RePEc:bla:jindec:v:30:y:1982:i:3:p:293-303
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    Cited by:

    1. Giovanni Immordino, 2002. "no Logo," CSEF Working Papers 77, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy.
    2. Mr. Matthew T Jones, 2005. "Estimating Markov Transition Matrices Using Proportions Data: An Application to Credit Risk," IMF Working Papers 2005/219, International Monetary Fund.
    3. Christina M. L. Kelton, 1984. "Nonstationary Markov Modeling: An Application to Wage-Influenced Industrial Relocation," International Regional Science Review, , vol. 9(1), pages 75-90, September.
    4. Bloch, Francis & Manceau, Delphine, 1999. "Persuasive advertising in Hotelling's model of product differentiation," International Journal of Industrial Organization, Elsevier, vol. 17(4), pages 557-574, May.
    5. Chioveanu, Ioana, 2008. "Advertising, brand loyalty and pricing," Games and Economic Behavior, Elsevier, vol. 64(1), pages 68-80, September.
    6. Chi-Cheng Wu & Ying-Ju Chen & Chih-Jen Wang, 2009. "Is Persuasive Advertising Always Combative in a Distribution Channel?," Marketing Science, INFORMS, vol. 28(6), pages 1157-1163, 11-12.
    7. Tsuyoshi Toshimitsu, 2017. "Optimal Timing of Advertising with Demand Spillovers," Journal of Industry, Competition and Trade, Springer, vol. 17(1), pages 43-60, March.

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