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Determinants of service quality and continuance intention of online services: The case of eTax

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  • Paul Jen‐Hwa Hu
  • Susan A. Brown
  • James Y.L. Thong
  • Frank K.Y. Chan
  • Kar Yan Tam

Abstract

This article examines the determinants of service quality and continuance intention of online services. We proposed and empirically tested a model with both service and technology characteristics as the main drivers of service quality and subsequent continuance intention of eTax, an electronic government (eGovernment) service that enables citizens to file their taxes online. Our data were collected via a two‐stage longitudinal online survey of 518 participants before and after they made use of the eTax service in Hong Kong. The results showed that both service characteristics (i.e., security and convenience) and one of the technology characteristics (i.e., perceived usefulness, but not perceived ease of use) were the key determinants of service quality. Another interesting and important finding that runs counter to the vast body of empirical evidence on predicting intention is that perceived usefulness was not the strongest predictor of continuance intention but rather service quality was. To provide a richer picture of these relationships, we also conducted a post‐hoc analysis of the effects of service and technology characteristics on the individual dimensions of service quality and their subsequent impact on continuance intention and found assurance and reliability to be the only significant predictors of continuance intention. We present implications for research and practice related to online services.

Suggested Citation

  • Paul Jen‐Hwa Hu & Susan A. Brown & James Y.L. Thong & Frank K.Y. Chan & Kar Yan Tam, 2009. "Determinants of service quality and continuance intention of online services: The case of eTax," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 60(2), pages 292-306, February.
    • Handle: RePEc:bla:jamist:v:60:y:2009:i:2:p:292-306
    DOI: 10.1002/asi.20956
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    Cited by:

    1. Philippe Simon, 2016. "Regulatory and economic instruments (REI) to benefit the development of MSEs in Haiti [Instruments économiques et règlementaires (IER) au profit du développement des TPE en Haïti]," Working Papers hal-01292918, HAL.
    2. Bernd W. Wirtz & Oliver Tuna Kurtz, 2016. "Local e-government and user satisfaction with city portals – the citizens’ service preference perspective," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(3), pages 265-287, October.
    3. Yin Ma & Athapol Ruangkanjanases & Shih-Chih Chen, 2019. "Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites," Sustainability, MDPI, vol. 11(21), pages 1-17, October.
    4. Aye Aye Myint, 2022. "Users’ satisfaction with e-government services: Case study on Myanmar companies online (MyCO) system," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(3), pages 73-81, April.
    5. Md Faridur Rahman & Md. Shamim Talukder & Yang Lanrong & Abul Khayer, 2020. "Why do citizens use e-tax system?:Extending the technology continuance theory," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 9(7), pages 177-189, December.
    6. Jahanmir, Sara F. & Silva, Graça Miranda & Gomes, Paulo J. & Gonçalves, Helena Martins, 2020. "Determinants of users’ continuance intention toward digital innovations: Are late adopters different?," Journal of Business Research, Elsevier, vol. 115(C), pages 225-233.
    7. Gurtner, Sebastian & Reinhardt, Ronny & Soyez, Katja, 2014. "Designing mobile business applications for different age groups," Technological Forecasting and Social Change, Elsevier, vol. 88(C), pages 177-188.
    8. v. Wangenheim, Florian & Wünderlich, Nancy V. & Schumann, Jan H., 2017. "Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts," Journal of Business Research, Elsevier, vol. 79(C), pages 181-188.
    9. Liébana-Cabanillas, Francisco & Molinillo, Sebastian & Ruiz-Montañez, Miguel, 2019. "To use or not to use, that is the question: Analysis of the determining factors for using NFC mobile payment systems in public transportation," Technological Forecasting and Social Change, Elsevier, vol. 139(C), pages 266-276.
    10. C. C. Sreelakshmi & Sangeetha K. Prathap, 2024. "Effect of COVID-19 health threat on consumer’s perceived value towards mobile payments in India: a means-end model," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 763-787, September.
    11. Nripendra P. Rana & Yogesh K. Dwivedi & Michael D. Williams & Vishanth Weerakkody, 2015. "Investigating success of an e-government initiative: Validation of an integrated IS success model," Information Systems Frontiers, Springer, vol. 17(1), pages 127-142, February.
    12. Viswanath Venkatesh, 2022. "Adoption and use of AI tools: a research agenda grounded in UTAUT," Annals of Operations Research, Springer, vol. 308(1), pages 641-652, January.
    13. Viswanath Venkatesh & James Y. L. Thong & Frank K. Y. Chan & Paul J. H. Hu, 2016. "Managing Citizens’ Uncertainty in E-Government Services: The Mediating and Moderating Roles of Transparency and Trust," Information Systems Research, INFORMS, vol. 27(1), pages 87-111, March.
    14. Zijun Mao & Qi Zou & Tingting Bu & Ying Dong & Rongxiao Yan, 2023. "Understanding the Role of Service Quality of Government APPs in Continuance Intention: An Expectation–Confirmation Perspective," SAGE Open, , vol. 13(4), pages 21582440231, October.
    15. Alcaide Muñoz, Laura & Rodríguez Bolívar, Manuel Pedro & Garde Sánchez, Raquel, 2014. "Estudio cienciométrico de la investigación en transparencia informativa, participación ciudadana y prestación de servicios públicos mediante la implementación del e-Gobierno," Revista de Contabilidad - Spanish Accounting Review, Elsevier, vol. 17(2), pages 130-142.
    16. Reinhardt, Ronny & Gurtner, Sebastian, 2018. "The overlooked role of embeddedness in disruptive innovation theory," Technological Forecasting and Social Change, Elsevier, vol. 132(C), pages 268-283.

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