IDEAS home Printed from https://ideas.repec.org/a/bla/growch/v52y2021i2p1172-1196.html
   My bibliography  Save this article

Understanding the traditional mares’ milk industry’s transformation into a creative industry: Empirical evidence from Kazakhstan

Author

Listed:
  • Doszhan Baibokonov
  • Yongzhong Yang
  • Yunyan Tang
  • Md Sajjad Hosain

Abstract

The purpose of this paper is to explore the core forces and drivers of the creative transformation of a traditional industry through the assessment of the mares’ milk industry (MMI). Using an exploratory single case study, this research reveals the main driver mechanisms and challenges of the creative transformation of a traditional industry using the case of the MMI in Kazakhstan. Grounded theory, along with in‐depth interviews of 36 MMI business staff in Kazakhstan, has been used in this study. The research identifies the following four key driving factors for transforming a commodity‐based traditional industry into a cultural creative emerging industry: National demand, ingenuity and creativity, affordance (support), and actors (attitudes, skills, and characteristics). This study also explores challenges, such as administrative negligence, the threat of losing authenticity, poor industry cooperation, and cultural branding. A sustainable transformation into a creative MMI requires the government to give its full attention to implementing existing‐related policies, emphasizing the role of authenticity, stressing the importance of industry cooperation, and promoting iconic branding. The study findings will help policy makers, administrators, and related stakeholders to understand the transformation of the MMI when developing related policy, strategy, and sustainable development. The findings can also serve as guidelines for other traditional agricultural sectors that are undergoing transformation into creative industries.

Suggested Citation

  • Doszhan Baibokonov & Yongzhong Yang & Yunyan Tang & Md Sajjad Hosain, 2021. "Understanding the traditional mares’ milk industry’s transformation into a creative industry: Empirical evidence from Kazakhstan," Growth and Change, Wiley Blackwell, vol. 52(2), pages 1172-1196, June.
    • Handle: RePEc:bla:growch:v:52:y:2021:i:2:p:1172-1196
    DOI: 10.1111/grow.12478
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/grow.12478
    Download Restriction: no
    File URL: https://libkey.io/10.1111/grow.12478?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Margarita Ruseva, 2019. "Project Management In The Creative Industries," CBU International Conference Proceedings, ISE Research Institute, vol. 7(0), pages 269-277, September.
    2. Cao, Qian & Sarker, Md Nazirul Islam & Sun, Jiangyan, 2019. "Model of the influencing factors of the withdrawal from rural homesteads in China: Application of grounded theory method," Land Use Policy, Elsevier, vol. 85(C), pages 285-289.
    3. Thomas Paris & Sihem Ben Mahmoud‐jouini, 2019. "The process of creation in creative industries," Post-Print hal-02446587, HAL.
    4. Sarker, Md Nazirul Islam & Wu, Min & Alam, GM Monirul & Shouse, Roger C, 2020. "Livelihood diversification in rural Bangladesh: Patterns and determinants in disaster prone riverine islands," Land Use Policy, Elsevier, vol. 96(C).
    5. Yu-Yun Liu & Yin-Hao Chiu, 2017. "Evaluation of the Policy of the Creative Industry for Urban Development," Sustainability, MDPI, vol. 9(6), pages 1-23, June.
    6. Emanuele Bonamente & Flavio Scrucca & Francesco Asdrubali & Franco Cotana & Andrea Presciutti, 2015. "The Water Footprint of the Wine Industry: Implementation of an Assessment Methodology and Application to a Case Study," Sustainability, MDPI, vol. 7(9), pages 1-19, September.
    7. Thomas Paris & Sihem Ben Mahmoud‐jouini, 2019. "The process of creation in creative industries," Post-Print hal-02315981, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xingwei Li & Jianguo Du & Hongyu Long, 2019. "Green Development Behavior and Performance of Industrial Enterprises Based on Grounded Theory Study: Evidence from China," Sustainability, MDPI, vol. 11(15), pages 1-19, July.
    2. Emanuele Bonamente & Franco Cotana, 2015. "Carbon and Energy Footprints of Prefabricated Industrial Buildings: A Systematic Life Cycle Assessment Analysis," Energies, MDPI, vol. 8(11), pages 1-17, November.
    3. Yikang Sun & Chia-Chan Liao & Sai-Ching Chang & Rungtai Lin, 2022. "The Communication Mechanism in the Workshop and Its Implications for the Sustainable Development of Traditional Crafts: A Case Study of Lacquer Culture in Taomi Eco-Village," Sustainability, MDPI, vol. 14(21), pages 1-13, October.
    4. Yun-Yun Ko & Yin-Hao Chiu, 2020. "Empirical Study of Urban Development Evaluation Indicators Based on the Urban Metabolism Concept," Sustainability, MDPI, vol. 12(17), pages 1-15, September.
    5. Xiuling Ding & Qian Lu & Lipeng Li & Apurbo Sarkar & Hua Li, 2023. "Does Labor Transfer Improve Farmers’ Willingness to Withdraw from Farming?—A Bivariate Probit Modeling Approach," Land, MDPI, vol. 12(8), pages 1-27, August.
    6. Mostafa Emrul Wahid & Arifin Sultana & Aditi Chakrovorty, 2020. "Belt And Road Initiative Of China: Perspective Of Bangladesh," Noble International Journal of Social Sciences Research, Noble Academic Publsiher, vol. 5(6), pages 95-101, June.
    7. Jia Gao & Ge Song & Shuhan Liu, 2022. "Factors influencing farmers’ willingness and behavior choices to withdraw from rural homesteads in China," Growth and Change, Wiley Blackwell, vol. 53(1), pages 112-131, March.
    8. Gloria Luzzani & Erica Grandis & Marco Frey & Ettore Capri, 2021. "Blockchain Technology in Wine Chain for Collecting and Addressing Sustainable Performance: An Exploratory Study," Sustainability, MDPI, vol. 13(22), pages 1-17, November.
    9. Diana-Cristina SAVA & Alina BADULESCU, 2018. "Dimensions And Performances Of The Creative Economy In Romania," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 223-232, November.
    10. Yao Qian & Qingyuan Yang & Haozhe Zhang & Kangchuan Su & Huiming Zhang & Xiaochi Qu, 2022. "The Impact of Farming Households’ Livelihood Vulnerability on the Intention of Homestead Agglomeration: The Case of Zhongyi Township, China," Land, MDPI, vol. 11(8), pages 1-20, August.
    11. Tahereh Zobeidi & Jafar Yaghoubi & Masoud Yazdanpanah, 2022. "Developing a paradigm model for the analysis of farmers' adaptation to water scarcity," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(4), pages 5400-5425, April.
    12. Aleck Chao-Hung Lin, 2023. "Emerging Key Elements of a Business Model for Sustaining the Cultural and Creative Industries in the Post-Pandemic Era," Sustainability, MDPI, vol. 15(11), pages 1-17, May.
    13. Bon-Gang Hwang & Ming Shan, 2018. "Management Strategies and Innovations: Important Roles to Sustainable Construction," Sustainability, MDPI, vol. 10(3), pages 1-3, February.
    14. Linlin Yao & Paravee Maneejuk & Woraphon Yamaka & Jianxu Liu, 2022. "Quantifying the Competitiveness of Cultural Industry and Its Impacts on Chinese Economic Growth," Sustainability, MDPI, vol. 15(1), pages 1-19, December.
    15. Yaoyang Zhao & Scott Cloutier & Hongqing Li, 2020. "Farmers’ Economic Status and Satisfaction with Homestead Withdrawal Policy: Expectation and Perceived Value," IJERPH, MDPI, vol. 17(19), pages 1-16, September.
    16. Bera, Subhas & Das, Arup & Mazumder, Taraknath, 2021. "Spatial dimensions of dichotomous adaptive responses to natural hazards in coastal districts of West Bengal, India," Land Use Policy, Elsevier, vol. 108(C).
    17. Xueyan Zhang, 2022. "A Survey Bias Index Based on Unmanned Aerial Vehicle Imagery to Review the Accuracy of Rural Surveys," Land, MDPI, vol. 11(6), pages 1-11, June.
    18. Mesbahuddin Ahmed & Anu Muhammad Anisur Rahman & Most Nilufa Khatun, 2020. "Empowerment of the Extreme Poor Women through Microfinance: Evidence from Northern Part of Bangladesh," Journal of Contemporary Research in Social Sciences, Michael Laurence, vol. 2(4), pages 68-80.
    19. Hammond, James & Pagella, Tim & Caulfield, Mark E. & Fraval, Simon & Teufel, Nils & Wichern, Jannike & Kihoro, Esther & Herrero, Mario & Rosenstock, Todd S. & van Wijk, Mark T., 2023. "Poverty dynamics and the determining factors among East African smallholder farmers," Agricultural Systems, Elsevier, vol. 206(C).
    20. Zhang, Yongchao & Torre, André & Ehrlich, Marianne, 2023. "The impact of Chinese government promoted homestead transfer on labor migration and household's well-being: A study in three rural areas," Journal of Asian Economics, Elsevier, vol. 86(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:growch:v:52:y:2021:i:2:p:1172-1196. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0017-4815 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.