IDEAS home Printed from https://ideas.repec.org/a/bla/gender/v29y2022i6p1779-1795.html
   My bibliography  Save this article

Tracing networked images of gendered entrepreneurship online

Author

Listed:
  • Katrina Pritchard
  • Helen C. Williams
  • Maggie C. Miller

Abstract

This paper explores the importance of visualization online and the gendering of entrepreneurship in contemporary neoliberal times. We investigate how understandings of entrepreneurship are shaped by online imagery. Applying visual critical methodology, we trace and analyze 248 commercial images. Our analytic work explicates the visual construction of male and female entrepreneurs, leading us to further examine appearance, (in)action, and interaction aesthetics. Through detailed visual analysis, we unpack masculinities and femininities to theorize the resulting gendering of entrepreneurial aesthetics. In doing so, we consider the role of image networks in the reproduction of neoliberal ideals.

Suggested Citation

  • Katrina Pritchard & Helen C. Williams & Maggie C. Miller, 2022. "Tracing networked images of gendered entrepreneurship online," Gender, Work and Organization, Wiley Blackwell, vol. 29(6), pages 1779-1795, November.
    • Handle: RePEc:bla:gender:v:29:y:2022:i:6:p:1779-1795
    DOI: 10.1111/gwao.12877
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/gwao.12877
    Download Restriction: no
    File URL: https://libkey.io/10.1111/gwao.12877?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Robyn Mayes & Penelope Williams & Paula McDonald, 2020. "Mums with cameras: Technological change, entrepreneurship and motherhood," Gender, Work and Organization, Wiley Blackwell, vol. 27(6), pages 1468-1484, November.
    2. Anna Alexandersson & Viktorija Kalonaityte, 2021. "Girl bosses, punk poodles, and pink smoothies: Girlhood as Enterprising Femininity," Gender, Work and Organization, Wiley Blackwell, vol. 28(1), pages 416-438, January.
    3. Sharon Mavin & Gina Grandy, 2019. "Women leaders, self‐body‐care and corporate moderate feminism: An (im)perfect place for feminism," Gender, Work and Organization, Wiley Blackwell, vol. 26(11), pages 1546-1561, November.
    4. Jenna Drenten & Lauren Gurrieri & Meagan Tyler, 2020. "Sexualized labour in digital culture: Instagram influencers, porn chic and the monetization of attention," Gender, Work and Organization, Wiley Blackwell, vol. 27(1), pages 41-66, January.
    5. Yvonne Benschop & Patricia Lewis & Ruth Simpson & Nick Rumens, 2017. "Postfeminism, Men, Masculinities and Work: A Research Agenda for Gender and Organization Studies Scholars," Gender, Work and Organization, Wiley Blackwell, vol. 24(3), pages 245-259, May.
    6. Sharon Mavin & Carole Elliott & Valerie Stead & Jannine Williams, 2019. "Economies of visibility as a moderator of feminism: ‘Never mind Brexit. Who won Legs‐it!’," Gender, Work and Organization, Wiley Blackwell, vol. 26(8), pages 1156-1175, August.
    7. Yvonne Benschop & Patricia Lewis & Ruth Simpson & Elaine Swan, 2017. "Postfeminist Stylistics, Work Femininities and Coaching: a Multimodal Study of a Website," Gender, Work and Organization, Wiley Blackwell, vol. 24(3), pages 274-296, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Elaine Swan & Maud Perrier & Janet Sayers, 2024. "Foodwork: Racialized, gendered and classed labors," Gender, Work and Organization, Wiley Blackwell, vol. 31(3), pages 851-864, May.
    2. Anna Alexandersson & Viktorija Kalonaityte, 2021. "Girl bosses, punk poodles, and pink smoothies: Girlhood as Enterprising Femininity," Gender, Work and Organization, Wiley Blackwell, vol. 28(1), pages 416-438, January.
    3. Gabriella Nilsson, 2024. "Set in motion. Paradoxical narratives of becoming Swedish digital media influencers," Gender, Work and Organization, Wiley Blackwell, vol. 31(2), pages 337-352, March.
    4. Ea Høg Utoft, 2021. "Maneuvering within postfeminism: A study of gender equality practitioners in Danish academia," Gender, Work and Organization, Wiley Blackwell, vol. 28(1), pages 301-317, January.
    5. Kristel Anciones-Anguita & Mirian Checa-Romero, 2024. "Sexualized culture on livestreaming platforms: a content analysis of Twitch.tv," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
    6. Kati Dlaske & Katharina Schilling, 2023. "Enterprising refugee women: Analyzing postfeminist governmentality in an organizational context," Gender, Work and Organization, Wiley Blackwell, vol. 30(5), pages 1513-1532, September.
    7. Maggie Matich & Elizabeth Parsons & Rachel Ashman, 2024. "Zine infrastructures as forms of organizing within feminist social movements," Gender, Work and Organization, Wiley Blackwell, vol. 31(3), pages 1049-1071, May.
    8. Julia Gruson‐Wood & Carla Rice & Jess Haines & Gwen E. Chapman, 2022. "The emotional toll of postfeminist fatherhood," Gender, Work and Organization, Wiley Blackwell, vol. 29(1), pages 256-272, January.
    9. Ben Kerrane & Emma Banister & Hadi Wijaya, 2022. "Exploring the lived experiences of Singapore’s “opt‐out” mothers: Introducing “Professional Motherhood”," Gender, Work and Organization, Wiley Blackwell, vol. 29(3), pages 863-879, May.
    10. George Kandathil & Rajeshwari Chennangodu, 2024. "Postfeminist individuating of a women collective and the strugglesome emergence of a relational collective feminist solidarity: The story of Kudumbashree, a Kerala state‐instituted women empowerment p," Gender, Work and Organization, Wiley Blackwell, vol. 31(1), pages 115-132, January.
    11. Krystal Wilkinson & Julia Rouse, 2023. "Solo‐living and childless professional women: Navigating the ‘balanced mother ideal’ over the fertile years," Gender, Work and Organization, Wiley Blackwell, vol. 30(1), pages 68-85, January.
    12. Claudia Balan & Marieke van den Brink & Yvonne Benschop, 2023. "New fathers, ideal workers? New players in the field of father‐friendly work organizations," Gender, Work and Organization, Wiley Blackwell, vol. 30(3), pages 957-981, May.
    13. Katrina Pritchard & Rebecca Whiting, 2022. "Tyred out: Natural aging and aesthetic labor in Pirelli's 2017 calendar," Gender, Work and Organization, Wiley Blackwell, vol. 29(5), pages 1562-1577, September.
    14. Piera Morlacchi, 2024. "Foodwork as re‐articulation of women's in/visible work: A study of food allergy blogs," Gender, Work and Organization, Wiley Blackwell, vol. 31(3), pages 865-884, May.
    15. Ulla Hytti & Päivi Karhunen & Miruna Radu-Lefebvre, 2024. "Entrepreneurial Masculinity: A Fatherhood Perspective," Entrepreneurship Theory and Practice, , vol. 48(1), pages 246-273, January.
    16. Rajeshwari Chennangodu & George Kandathil, 2023. "(Dis)empowering the feminine? Spatializing the interlace of gender‐class‐neoliberal managerialism in a women‐only café in India," Gender, Work and Organization, Wiley Blackwell, vol. 30(5), pages 1631-1648, September.
    17. Sukhmani Khorana, 2024. "Can producers and consumers of color decolonize foodie culture?: An exploration through food media in settler colonies," Gender, Work and Organization, Wiley Blackwell, vol. 31(3), pages 903-915, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:gender:v:29:y:2022:i:6:p:1779-1795. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0968-6673 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.