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Evaluating Fluid Milk Advertising in Ontario: The Importance of Functional Form

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  • Meenakshi Venkateswaran
  • Henry W. Kinnucan

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Suggested Citation

  • Meenakshi Venkateswaran & Henry W. Kinnucan, 1990. "Evaluating Fluid Milk Advertising in Ontario: The Importance of Functional Form," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 38(3), pages 471-488, November.
    • Handle: RePEc:bla:canjag:v:38:y:1990:i:3:p:471-488
    DOI: j.1744-7976.1990.tb00860.x
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    Cited by:

    1. Kinnucan, Henry W. & Chang, Hui-Shung (Christie) & Venkateswaran, Meenakshi, 1993. "Generic Advertising Wearout," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 61(03), pages 1-15, December.
    2. Cranfield, John & Goddard, Ellen, 1996. "Oligopoly Power And Advertising In The North American Beef Industry," Working Papers 244749, University of Guelph, Department of Food, Agricultural and Resource Economics.
    3. Kinnucan, Henry W. & Belleza, Evelyn T., 1995. "Price And Quantity Effects Of Canada'S Dairy Adverstising Programs," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 24(2), pages 1-12, October.
    4. Goddard, Ellen W., 1996. "Generic Advertising in Canada," Technical Reports 243859, Agriculture and Agri-Food Canada.
    5. Chen, Kevin Z. & Weerahewa, Jeevika, 1998. "Regulation, Market Power, And Advertising Effectiveness," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 27(2), pages 1-9, October.
    6. Venkateswaran, Meenakshi & Kinnucan, Henry W. & Chang, Hui-Shung (Christie), 1993. "Modeling Advertising Carryover In Fluid Milk: Comparison Of Alternative Lag Specifications," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 22(1), pages 1-10, April.
    7. Sarker, Dr. Rakhal & Koto, Prosper & Cassidy, Heather, 2015. "A Demand System for Major Dairy Products in Ontario," 2015 Conference, August 9-14, 2015, Milan, Italy 212689, International Association of Agricultural Economists.
    8. Julian M. Alston & John M. Crespi & Harry M. Kaiser & Richard J. Sexton, 2007. "An Evaluation of California's Mandated Commodity Promotion Programs," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 29(1), pages 40-63.

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