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Retroduction: an alternative research strategy?

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  • Bjørnar Sæther

Abstract

In this essay it is argued that the dualism between pure inductive and deductive research processes can be overcome by introducing retroduction. Retroduction makes possible a research process that is characterized by the linking of evidence (induction) and social theory (deduction) in a continually evolving, dynamic process. It will be argued that research processes characterized by retroduction have a potential that can be utilized within research on the greening of industry. This research is typically carried out as case studies, with some links to theory. These links can be made more explicit through retroduction and in turn increase our understanding of the contradicting relations between industry and the social and environmental context it is operating within. © 1998 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Bjørnar Sæther, 1998. "Retroduction: an alternative research strategy?," Business Strategy and the Environment, Wiley Blackwell, vol. 7(4), pages 245-249, September.
    • Handle: RePEc:bla:bstrat:v:7:y:1998:i:4:p:245-249
    DOI: 10.1002/(SICI)1099-0836(199809)7:43.0.CO;2-C
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    1. Johan Schot & Ellis Brand & Kurt Fischer, 1997. "The greening of industry for a sustainable future: building an international research agenda," Business Strategy and the Environment, Wiley Blackwell, vol. 6(3), pages 153-162, July.
    2. Elster,Jon, 1983. "Explaining Technical Change," Cambridge Books, Cambridge University Press, number 9780521270724, October.
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