Can sustainable and digital objectives synchronize? A study of ESG activities for digital supply chains using multi‐methods

In both private and Government sectors, the convergence of digital technologies and environmental, social, and governance assessment addresses concerns regarding sustainable practices. This study explores crucial ESG activities for sustainable digital supply chain focusing on their promotion of sustainable businesses. Initially, a literature review and experts input identified 12 potential activities. Using the Best‐Worst Method, these activities were ranked, and their interactions were evaluated through Total Interpretive Structural Modeling and the Matrix of Cross‐Impact Multiplication Applied to Classification technique. The key activities identified include “circular economy practices and waste reduction,” “energy efficiency and reduction in carbon emissions,” and “data privacy and cybersecurity.” Understanding these activities enables organizations to mitigate environmental impact, enhance social performance, and improve governance practices in supply chains. The implications extend to fostering environmentally conscious supply chains in a rapidly evolving digital landscape, aligning with “sustainable development goals,” including justice, responsible consumption, clean energy, and climate action.