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Factors influencing the application of nature as inspiration for sustainability‐oriented innovation in multinational corporations

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  • Taryn Mead
  • Sally Jeanrenaud
  • John Bessant

Abstract

Nature‐inspired innovation (NII) is an increasingly common innovation strategy, yet little is known about its implementation within corporate innovation settings. This paper asks what factors influence the application of NII in corporate contexts. It combines theoretical perspectives from innovation adoption and sustainability‐oriented innovation to explore factors that influence the implementation of NII. Six case studies of multinational corporations applying NII were analyzed, using data collected through semistructured interviews (N = 45), a review of internal project documents, and publicly available materials. Results indicate that successful implementation depends upon the characteristics of the innovation context, decision‐making units, and the innovation itself, such as an advanced organizational progression of corporate sustainability, senior leadership support of NII, design expertise within innovation teams, flexible innovation management processes, and collaboration with outside enabling stakeholders. NII should be viewed as a longer‐term investment in developing organizational sustainability culture rather than a one‐off approach to innovation.

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  • Taryn Mead & Sally Jeanrenaud & John Bessant, 2020. "Factors influencing the application of nature as inspiration for sustainability‐oriented innovation in multinational corporations," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3162-3173, December.
    • Handle: RePEc:bla:bstrat:v:29:y:2020:i:8:p:3162-3173
    DOI: 10.1002/bse.2564
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    2. Ana de Jesus & Minna Lammi & Teresa Domenech & Fedra Vanhuyse & Sandro Mendonça, 2021. "Eco-Innovation Diversity in a Circular Economy: Towards Circular Innovation Studies," Sustainability, MDPI, vol. 13(19), pages 1-22, October.
    3. Roberto Pasqualino & Melissa Demartini & Faezeh Bagheri, 2021. "Digital Transformation and Sustainable Oriented Innovation: A System Transition Model for Socio-Economic Scenario Analysis," Sustainability, MDPI, vol. 13(21), pages 1-34, October.
    4. Berit Sandberg, 2020. "The Artist as Innovation Muse: Findings from a Residence Program in the Fuzzy Front End," Administrative Sciences, MDPI, vol. 10(4), pages 1-22, November.

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