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Sustainable development: The effects of environmental policy disclosure in advertising

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  • Hsiu‐Hua Chang
  • Shin‐Hua Tsai
  • Chun‐Chen Huang

Abstract

Sustainable development is a key issue for society. Beside corporate's efforts, consumers should have responsibilities for environmental protection and consider sustainable coexistences between future generations and natural ecosystems. In this study, a 4 × 2 factorial between‐subject experiment is adopted to develop eight environmental policy disclosure scenarios based on different environmental advertising claims (product orientation, process orientation, image orientation, and environmental fact) and eco‐labels (available/unavailable) to explore the effect of consumer attitudes and behaviors. This study's results show that environmental advertising claims have significant effects on consumers' attitudes. The product, process, and image orientation advertising, along with advertising with eco‐labels, can induce more positive attitudes and stronger purchase intentions. Individuals with greater environmental concerns have a significant positive attitude toward environmental advertising. Consumer attitudes toward environmental advertising also have positive effects on purchase intentions and sustainable consumption behaviors. Finally, this study offers useful findings, practical implications, and insights.

Suggested Citation

  • Hsiu‐Hua Chang & Shin‐Hua Tsai & Chun‐Chen Huang, 2019. "Sustainable development: The effects of environmental policy disclosure in advertising," Business Strategy and the Environment, Wiley Blackwell, vol. 28(8), pages 1497-1506, December.
    • Handle: RePEc:bla:bstrat:v:28:y:2019:i:8:p:1497-1506
    DOI: 10.1002/bse.2325
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    References listed on IDEAS

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    Cited by:

    1. Raut, Rakesh D. & Mangla, Sachin Kumar & Narwane, Vaibhav S. & Dora, Manoj & Liu, Mengqi, 2021. "Big Data Analytics as a mediator in Lean, Agile, Resilient, and Green (LARG) practices effects on sustainable supply chains," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 145(C).
    2. Hsiu‐Hua Chang & Wei‐Jen Chuang, 2021. "Encourage stakeholder engagement in sustainable development: Drivers of consumers themselves benefits and society welfares," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 748-762, March.
    3. Vikash Sharma & Rakesh D. Raut & Sachin Kumar Mangla & Balkrishna E. Narkhede & Sunil Luthra & Ravindra Gokhale, 2021. "A systematic literature review to integrate lean, agile, resilient, green and sustainable paradigms in the supply chain management," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1191-1212, February.
    4. Syed Abdul Rehman Khan & Zhang Yu & Muhammad Umar & Hafiz Muhammad Zia‐ul‐haq & Muhammad Tanveer & Laeeq Razzak Janjua, 2022. "Renewable energy and advanced logistical infrastructure: Carbon‐free economic development," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(4), pages 693-702, August.
    5. Jiang, Kan & Mo, Silan & Qin, Meilian, 2024. "Descriptive or injunctive? The effect of sustainable normative appeals and advertising orientations on environmentally responsible consumption behavior in a collective action perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).

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