IDEAS home Printed from https://ideas.repec.org/a/bjz/ajisjr/2415.html
   My bibliography  Save this article

Successful Entrepreneurs of Online Small and Medium Enterprises in Thailand

Author

Listed:
  • Nongnapas Chairaksa
  • Sumaman Pankham

Abstract

This study aimed to analyze a confirmatory factor analysis of successful entrepreneurs of online small and medium enterprises in Thailand. This research uses a mixed methodology approach that collects and analyzes both qualitative and quantitative data. Step 1 describes the qualitative research using the e-Fuzzy Delphi technique. Data was collected using an online questionnaire submitted to 21 experts. The questionnaire was divided into an open-ended questionnaire and a closed-ended questionnaire with a 7-level rating scale. Step 2 describes the quantitative research using simple sampling to obtain data from a total of 975 online business entrepreneurs. The results of the study found that the creative component had the highest component weight of 0.98. The second factor was the innovation and attitude components with an element weight of 0.97, the traits component with an element weight of 0.96, the intention component and self-efficacy component with an element weight of 0.93, and the subjective norm component with an element weight of 0.82, respectively.

Suggested Citation

  • Nongnapas Chairaksa & Sumaman Pankham, 2023. "Successful Entrepreneurs of Online Small and Medium Enterprises in Thailand," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 12, May.
    • Handle: RePEc:bjz:ajisjr:2415
    DOI: https://doi.org/10.36941/ajis-2023-0082
    as

    Download full text from publisher

    File URL: https://www.richtmann.org/journal/index.php/ajis/article/view/13323
    Download Restriction: no
    File URL: https://www.richtmann.org/journal/index.php/ajis/article/view/13323/12912
    Download Restriction: no
    File URL: https://libkey.io/https://doi.org/10.36941/ajis-2023-0082?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Liobikienė, Genovaitė & Mandravickaitė, Justina & Bernatonienė, Jurga, 2016. "Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study," Ecological Economics, Elsevier, vol. 125(C), pages 38-46.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lin Sun & Qixiang Yuan, 2024. "Only the Friendly Face? The Consequences of Consumer Education for Green Consumerism in Remanufacturing," Sustainability, MDPI, vol. 16(17), pages 1-16, August.
    2. Matteo Migheli, 2021. "Green purchasing: the effect of parenthood and gender," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(7), pages 10576-10600, July.
    3. Islam Elgammal & Marwa Ghanem & Obaid Al-Modaf, 2024. "Sustainable Purchasing Behaviors in Generation Z: The Role of Social Identity and Behavioral Intentions in the Saudi Context," Sustainability, MDPI, vol. 16(11), pages 1-18, May.
    4. Thomas Bausch & Tilman Schröder & Verena Tauber & Bernard Lane, 2021. "Sustainable Tourism: The Elephant in the Room," Sustainability, MDPI, vol. 13(15), pages 1-19, July.
    5. Muhammad Yaseen Bhutto & Yasir Ali Soomro & Hailan Yang, 2022. "Extending the Theory of Planned Behavior: Predicting Young Consumer Purchase Behavior of Energy-Efficient Appliances (Evidence From Developing Economy)," SAGE Open, , vol. 12(1), pages 21582440221, February.
    6. Jana Hojnik & Mitja Ruzzier & Tatiana S. Manolova, 2020. "Sustainable development: Predictors of green consumerism in Slovenia," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1695-1708, July.
    7. Thomas Eichner & Rüdiger Pethig, 2024. "How Important Are IEAs for Mitigation If Countries Are of the Homo Moralis Type?," CESifo Working Paper Series 11040, CESifo.
    8. Meles, Tensay Hadush & Ryan, Lisa & Mukherjee, Sanghamitra C., 2022. "Heterogeneity in preferences for renewable home heating systems among Irish households," Applied Energy, Elsevier, vol. 307(C).
    9. Xie, Jinhua & Yang, Gangqiao & Wang, Ge & Song, Yan & Yang, Fan, 2021. "How do different rural-land-consolidation modes shape farmers’ ecological production behaviors?," Land Use Policy, Elsevier, vol. 109(C).
    10. Yadav, Rambalak & Pathak, Govind S., 2017. "Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior," Ecological Economics, Elsevier, vol. 134(C), pages 114-122.
    11. K. Deshika De S. Jayasekara & Darshana Rajapaksa & U. A. D. Prasanthi Gunawardena, 2024. "Impacts of Environmental Knowledge, Motives, and Behavior on Ecotourism," Sustainability, MDPI, vol. 16(11), pages 1-20, June.
    12. Changjoon Lee & Soyoun Lim & Byoungchun Ha, 2021. "Green Supply Chain Management and Its Impact on Consumer Purchase Decision as a Marketing Strategy: Applying the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(19), pages 1-16, October.
    13. Zaremohzzabieh, Zeinab & Ismail, Normala & Ahrari, Seyedali & Abu Samah, Asnarulkhadi, 2021. "The effects of consumer attitude on green purchase intention: A meta-analytic path analysis," Journal of Business Research, Elsevier, vol. 132(C), pages 732-743.
    14. Nicolae Cristina-Andreea, 2024. "Understanding sustainable purchasing behavior in Romania: Drivers, barriers, and environmental participation," Management & Marketing, Sciendo, vol. 19(2), pages 362-381.
    15. Adu-Gyamfi, Gibbson & Song, Huaming & Nketiah, Emmanuel & Obuobi, Bright & Adjei, Mavis & Cudjoe, Dan, 2022. "Determinants of adoption intention of battery swap technology for electric vehicles," Energy, Elsevier, vol. 251(C).
    16. Nikola Milicevic & Nenad Djokic & Vera Mirovic & Ines Djokic & Branimir Kalas, 2022. "Banking Support for Energy Security: The Customer Aspect," Sustainability, MDPI, vol. 15(1), pages 1-15, December.
    17. Veenarat Ut-tha & Pai-Po Lee & Rebecca Chung, 2021. "Willingness to Pay for Sustainable Coffee: A Case of Thai Consumers," SAGE Open, , vol. 11(4), pages 21582440211, October.
    18. Catarina Roseira & Sandrina Teixeira & Belem Barbosa & Rita Macedo, 2022. "How Collectivism Affects Organic Food Purchase Intention and Behavior: A Study with Norwegian and Portuguese Young Consumers," Sustainability, MDPI, vol. 14(12), pages 1-19, June.
    19. Aline Carla Petkowicz & Tatiane Pelegrini & Brian William Bodah & Carlos Daniel Rotini & Leila Dal Moro & Alcindo Neckel & Caroline Pauletto Spanhol & Elton Gean Araújo & Jandir Pauli & Giana de Varga, 2024. "Purchasing Intention of Products with Sustainable Packaging," Sustainability, MDPI, vol. 16(7), pages 1-18, March.
    20. Farzana Riva & Solon Magrizos & Mohammad Rabiul Basher Rubel & Ioannis Rizomyliotis, 2022. "Green consumerism, green perceived value, and restaurant revisit intention: Millennials' sustainable consumption with moderating effect of green perceived quality," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 2807-2819, November.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bjz:ajisjr:2415. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Richtmann Publishing Ltd (email available below). General contact details of provider: https://www.richtmann.org/journal/index.php/ajis .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.