IDEAS home Printed from https://ideas.repec.org/a/bjw/socien/v13y2023i1p18-35.html
   My bibliography  Save this article

Humorous memes for Covid-19 communications and carnivalesque functions

Author

Listed:
  • Mydah Kabingue

    (Cebu Technological University, Cebu)

  • Christian Ray Licen

    (Cebu Technological University, Cebu)

  • Rowanne Marie Mangompit

    (Cebu Technological University, Cebu)

  • Sunliegh Gador

    (Cebu Technological University, Cebu)

Abstract

This study described the types and functions of humor in memes during the Covid-19 pandemic to have a better understanding of the content and the role of humor during a crisis. This study identified the general ideas that emerged from the Bisaya memes including the types and functions of Bisaya humor. Using the qualitative and research methods, the results revealed the general ideas which included health practices, security, and health behavior. Comparison, pun, and exaggeration predominated which could be attributed to the Filipinos’ creativity and fondness of vivid images and by virtue of its repressive colonial history. For carnivalesque functionality, the exposition of social inequities, therapy, and subversion of social order prevailed. These imply the Filipinos’ dissatisfaction with the government’s programs, fight against information disorders, and parodying hierarchic authority in a comical manner. Consequently, memes cannot reflect Filipinos’ knowledge of the pandemic because this is a new experience for us. Memes can express the basic needs of the people/platform to express our experiences brought by the pandemic. Lastly, humorous memes serve a dualistic function in the study: they both delight and criticize.

Suggested Citation

  • Mydah Kabingue & Christian Ray Licen & Rowanne Marie Mangompit & Sunliegh Gador, 2023. "Humorous memes for Covid-19 communications and carnivalesque functions," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - SOCIAL SCIENCES, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 13(1), pages 18-35.
    • Handle: RePEc:bjw:socien:v:13:y:2023:i:1:p:18-35
    DOI: 10.46223/HCMCOUJS.soci.en.13.1.2562.2023
    as

    Download full text from publisher

    File URL: https://journalofscience.ou.edu.vn/index.php/soci-en/article/view/2562/1930
    Download Restriction: no
    File URL: https://libkey.io/10.46223/HCMCOUJS.soci.en.13.1.2562.2023?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Piotr Skórka & Beata Grzywacz & Dawid Moroń & Magdalena Lenda, 2022. "COVID-19 in Memes: The Adaptive Response of Societies to the Pandemic?," IJERPH, MDPI, vol. 19(19), pages 1-24, October.
    2. François Gerard & Clément Imbert & Kate Orkin, 2020. "Social protection response to the COVID-19 crisis: options for developing countries," Oxford Review of Economic Policy, Oxford University Press and Oxford Review of Economic Policy Limited, vol. 36(Supplemen), pages 281-296.
    3. Walter Leal Filho & Luciana Londero Brandli & Amanda Lange Salvia & Lez Rayman-Bacchus & Johannes Platje, 2020. "COVID-19 and the UN Sustainable Development Goals: Threat to Solidarity or an Opportunity?," Sustainability, MDPI, vol. 12(13), pages 1-14, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bárbara Galleli & Elder Semprebon & Joyce Aparecida Ramos dos Santos & Noah Emanuel Brito Teles & Mateus Santos de Freitas-Martins & Raquel Teodoro da Silva Onevetch, 2021. "Institutional Pressures, Sustainable Development Goals and COVID-19: How Are Organisations Engaging?," Sustainability, MDPI, vol. 13(21), pages 1-21, November.
    2. Anubhab Gupta & Heng Zhu & Miki Khanh Doan & Aleksandr Michuda & Binoy Majumder, 2021. "Economic Impacts of the COVID−19 Lockdown in a Remittance‐Dependent Region," American Journal of Agricultural Economics, John Wiley & Sons, vol. 103(2), pages 466-485, March.
    3. Tabea Bork-Hüffer & Vanessa Kulcar & Ferdinand Brielmair & Andrea Markl & Daniel Marian Immer & Barbara Juen & Maria Hildegard Walter & Katja Kaufmann, 2021. "University Students’ Perception, Evaluation, and Spaces of Distance Learning during the COVID-19 Pandemic in Austria: What Can We Learn for Post-Pandemic Educational Futures?," Sustainability, MDPI, vol. 13(14), pages 1-25, July.
    4. Guerrero-Amezaga, Maria Elena & Humphries, John Eric & Neilson, Christopher A. & Shimberg, Naomi & Ulyssea, Gabriel, 2022. "Small firms and the pandemic: Evidence from Latin America," Journal of Development Economics, Elsevier, vol. 155(C).
    5. Björn Mestdagh & Olivier Sempiga & Luc Van Liedekerke, 2023. "The Impact of External Shocks on the Sustainable Development Goals (SDGs): Linking the COVID-19 Pandemic to SDG Implementation at the Local Government Level," Sustainability, MDPI, vol. 15(7), pages 1-18, April.
    6. Xiaoli Zhao & Pavel Castka & Cory Searcy, 2020. "ISO Standards: A Platform for Achieving Sustainable Development Goal 2," Sustainability, MDPI, vol. 12(22), pages 1-19, November.
    7. Grzegorz Drozdowski, 2021. "Economic Calculus Qua an Instrument to Support Sustainable Development under Increasing Risk," JRFM, MDPI, vol. 14(1), pages 1-12, January.
    8. Toan Luu Duc Huynh & Duy Duong, 2022. "Government responses, democracy, and COVID-19 containment: a cross-country study," Economics and Business Letters, Oviedo University Press, vol. 11(3), pages 98-106.
    9. Partha Chatterjee & Aakash Dev, 2023. "Labour Market Dynamics and Worker Flows in India: Impact of Covid-19," The Indian Journal of Labour Economics, Springer;The Indian Society of Labour Economics (ISLE), vol. 66(1), pages 299-327, March.
    10. Aidana Tleuken & Galym Tokazhanov & Mert Guney & Ali Turkyilmaz & Ferhat Karaca, 2021. "Readiness Assessment of Green Building Certification Systems for Residential Buildings during Pandemics," Sustainability, MDPI, vol. 13(2), pages 1-31, January.
    11. Woo‐Yung KIM, 2023. "Do unions provide employment protection in times of economic crisis? A natural experiment of COVID‐19," International Labour Review, International Labour Organization, vol. 162(4), pages 615-639, December.
    12. Strupat, Christoph, 2021. "The preserving effect of social protection on social cohesion during the COVID-19 pandemic: Evidence from Kenya," IDOS Discussion Papers 33/2021, German Institute of Development and Sustainability (IDOS), revised 2021.
    13. Maya Hammad & Fabianna Bacil & Fábio Veras Soares, 2021. "Next Practices—Innovations in the COVID-19 social protection responses and beyond," Research Report 60, International Policy Centre for Inclusive Growth.
    14. Pritadrajati, Dyah, 2023. "Does social assistance disincentivise employment, job formality, and mobility?," Labour Economics, Elsevier, vol. 84(C).
    15. Md. Rayhan Sarker & Md. Abdul Moktadir & Ernesto D. R. Santibanez-Gonzalez, 2021. "Social Sustainability Challenges Towards Flexible Supply Chain Management: Post-COVID-19 Perspective," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 22(2), pages 199-218, December.
    16. Thomas Daum & Hans Konrad Biesalski & Nikola Blaschke & Christine Bosch & Denise Güttler & Jakob Heni & Juliet Kariuki & Roseline Katusiime & Anna Seidel & Zinsou‐Narcisse Senon & George Woode & Regin, 2023. "Nutrition‐sensitive lockdowns: Conceptual framework and empirical insights from Africa during COVID‐19," Development Policy Review, Overseas Development Institute, vol. 41(3), May.
    17. Huijie Li & Jie Li, 2021. "Risk Governance and Sustainability: A Scientometric Analysis and Literature Review," Sustainability, MDPI, vol. 13(21), pages 1-18, October.
    18. Stephan Dietrich & Valerio Giuffrida & Bruno Martorano & Georg Schmerzeck, 2022. "COVID‐19 policy responses, mobility, and food prices," American Journal of Agricultural Economics, John Wiley & Sons, vol. 104(2), pages 569-588, March.
    19. Fisayo Fagbemi & Tolulope T. Osinubi & Olufemi S. Olatunde, 2022. "COVID-19 and Unemployment: Showcasing Sub-Saharan African Experience," Jindal Journal of Business Research, , vol. 11(1), pages 24-33, June.
    20. Arkadiusz J. Derkacz, 2020. "Fiscal, Investment and Export Multipliers and the COVID-19 Pandemic Slowdowns Uncertainty Factor in the First Half of 2020," Risks, MDPI, vol. 8(4), pages 1-21, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bjw:socien:v:13:y:2023:i:1:p:18-35. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Vu Tuan Truong (email available below). General contact details of provider: https://journalofscience.ou.edu.vn/index.php/soci-en .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.