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Assessing the Effect of Sustainability Reporting and Firm Value on the Consumer Goods Industry

Author

Listed:
  • Mr David Amoako

    (MBA Student, San Francisco Bay University, CA USA)

  • Dr. Edward Domina Attafuah, (MIoD)

    (Accountant, University Health Service University for Development Studies Senior Tutor- New Life College Member Institute of Directors)

Abstract

This thesis investigates the relationship between sustainability reporting, firm value, and brand quality in the consumer goods industry. The study seeks to explore how sustainability reporting practices influence firm value and whether brand quality mediates this relationship. To achieve this objective, quantitative research methods, including regression analysis and structural equation modeling (SEM), will be employed to analyze data collected from a sample of consumer goods companies. The research will examine the direct and indirect effects of sustainability reporting on firm value through brand quality. The theoretical framework of this study draws from the fields of sustainability reporting, brand management, and corporate finance. It is hypothesised that firms that engage in comprehensive sustainability reporting practices will experience enhanced brand quality, which in turn positively affects their financial performance and firm value. Using statistical techniques, the mediating role of brand quality in the relationship between sustainability reporting and firm value will be tested empirically.

Suggested Citation

  • Mr David Amoako & Dr. Edward Domina Attafuah, (MIoD), 2024. "Assessing the Effect of Sustainability Reporting and Firm Value on the Consumer Goods Industry," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 11(8), pages 59-80, August.
    • Handle: RePEc:bjc:journl:v:11:y:2024:i:8:p:59-80
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    References listed on IDEAS

    as
    1. Naveed Ahmad & Asif Mahmood & Antonio Ariza-Montes & Heesup Han & Felipe Hernández-Perlines & Luis Araya-Castillo & Miklas Scholz, 2021. "Sustainable Businesses Speak to the Heart of Consumers: Looking at Sustainability with a Marketing Lens to Reap Banking Consumers’ Loyalty," Sustainability, MDPI, vol. 13(7), pages 1-16, March.
    2. Isabel Lourenço & Manuel Branco & José Curto & Teresa Eugénio, 2012. "How Does the Market Value Corporate Sustainability Performance?," Journal of Business Ethics, Springer, vol. 108(4), pages 417-428, July.
    3. M. López & Arminda Garcia & Lazaro Rodriguez, 2007. "Sustainable Development and Corporate Performance: A Study Based on the Dow Jones Sustainability Index," Journal of Business Ethics, Springer, vol. 75(3), pages 285-300, October.
    4. Thomas P. Lyon & John W. Maxwell, 2011. "Greenwash: Corporate Environmental Disclosure under Threat of Audit," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 20(1), pages 3-41, March.
    5. Yu‐Shan Chen, 2013. "Towards green loyalty: driving from green perceived value, green satisfaction, and green trust," Sustainable Development, John Wiley & Sons, Ltd., vol. 21(5), pages 294-308, September.
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