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Collaboration of SME and Village Tourism to Achieve Sustainable Tourism: Role of Authenticity and Moderation

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  • Ni Kadek Winda Yanti

    (Universitas Pendidikan Nasional)

Abstract

This study aimed to develop a strategy model for managing a tourism destination village in Bangkiang Sidem Tourist Destination Tabanan. This location is Tabanan’s newest tourism village, overshadowed by the tremendous tourism growth in Jatiluwih. However, it has managed to endure and expand into a robust destination through collaboration with local SMEs. This study uses qualitative data gathered through in-depth interviews, participatory observation, study documentation, and netnography. The findings reveal that both SME, Nyarik Kopi and Desa Wisata Bangkiang Sidem, go above and beyond in performing tourist sales, particularly in FnB, while also preserving and consolidating tourism and nature, which remains the key draw for tourists to visit. It anticipates that this concept could be used to another tourism site.

Suggested Citation

  • Ni Kadek Winda Yanti, 2024. "Collaboration of SME and Village Tourism to Achieve Sustainable Tourism: Role of Authenticity and Moderation," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 11(7), pages 976-984, July.
    • Handle: RePEc:bjc:journl:v:11:y:2024:i:7:p:976-984
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    References listed on IDEAS

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