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The mediating role of experience quality on authenticity and satisfaction in the context of cultural-heritage tourism

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  • Ana M. Domínguez-Quintero
  • M.Rosario González-Rodríguez
  • Brendan Paddison

Abstract

The purpose of this paper is to investigate the mediating role of experience quality between the dimensions of authenticity and satisfaction in the context of cultural-heritage tourism. This paper investigates the direct influences of these variables on satisfaction and the indirect influences of two dimensions of authenticity on satisfaction through quality of experience. This study is a pioneer in analysing the influence of each of the two dimensions of authenticity on satisfaction via quality of experience in a cultural-heritage context. A questionnaire survey administered to 205 visitors in the City of York, United Kingdom, was analysed using the structural equation modelling technique. The findings confirmed the direct and indirect influence of the variable authenticity in its double perspective (objective and existential authenticity) on satisfaction. The findings also identified the mediating role of quality of experience on authenticity and satisfaction. It is therefore recommended that cultural tourism attractions should be offered that provide visitors with a high quality authentic and personal experience in order to enhance visitor satisfaction.

Suggested Citation

  • Ana M. Domínguez-Quintero & M.Rosario González-Rodríguez & Brendan Paddison, 2020. "The mediating role of experience quality on authenticity and satisfaction in the context of cultural-heritage tourism," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(2), pages 248-260, January.
    • Handle: RePEc:taf:rcitxx:v:23:y:2020:i:2:p:248-260
    DOI: 10.1080/13683500.2018.1502261
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    Citations

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    Cited by:

    1. Jiahui Guo & Younghwan Pan, 2023. "What Factors Impact Visitors’ Intentions to Use Location-Based AR Games? An Empirical Study from Chinese Cultural Heritage Sites," Sustainability, MDPI, vol. 15(19), pages 1-18, September.
    2. Fatih Uslu & Ozgur Yayla & Yigit Guven & Gozde Seval Ergun & Erdi Demir & Suzan Erol & Merve Nur Oklu Yıldırım & Huseyin Keles & Ebru Gozen, 2023. "The Perception of Cultural Authenticity, Destination Attachment, and Support for Cultural Heritage Tourism Development by Local People: The Moderator Role of Cultural Sustainability," Sustainability, MDPI, vol. 15(22), pages 1-19, November.
    3. Kichan Nam & Christopher S. Dutt & Jeff Baker, 2023. "Authenticity in Objects and Activities: Determinants of Satisfaction with Virtual Reality Experiences of Heritage and Non-Heritage Tourism Sites," Information Systems Frontiers, Springer, vol. 25(3), pages 1219-1237, June.
    4. Jiamin Liu & Eusebio Chiahsin Leou & Chaozhan Chen & Xi Li, 2023. "Can Trust Bring Satisfaction to the Festival Under Pandemic?," SAGE Open, , vol. 13(1), pages 21582440221, January.
    5. Saba Saneinia & Xuesong Zhai & Rongting Zhou & Ali Gholizadeh & Runhan Wu & Senliang Zhu, 2024. "Beyond virtual boundaries: the intersection of the metaverse technologies, tourism, and lifelong learning in China’s digital discourse," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
    6. Ni Kadek Winda Yanti, 2024. "Collaboration of SME and Village Tourism to Achieve Sustainable Tourism: Role of Authenticity and Moderation," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 11(7), pages 976-984, July.
    7. Ruigong Wang & Li Gao & Yaling Zhu & Ying Liu & Yangyan Li & Jiachen He, 2023. "Urban–Rural Integration Empowers High-Quality Development of Tourism Economy: Mechanism and Empirical Evidence," Sustainability, MDPI, vol. 15(22), pages 1-21, November.

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