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Milk Marketing Under Cooperative And Non-Cooperative Marketing Channels: Evidence From West Bengal

Author

Listed:
  • Debnarayan Sarker
  • Bikash Kumar Ghosh

Abstract

The present study is an attempt to empirically investigate the price spread, marketing costs, marketing margins, marketing efficiency, and profit efficiency among market middlemen under cooperative and non-cooperative marketing channels in the domestic trade market of liquid milk in West Bengal. One of the important findings of this study is that, although the inter-market (and intra-market) price variation for liquid milk under the cooperative marketing agency in not far from uniformity, and all marketing agencies under cooperative channels receive much lower abnormal profit per unit of milk as compared with non-cooperative channels, the former fails to provide much economic benefit, either to the producer or to the consumer, because of the burden of much higher fixed cost per unit of liquid milk.

Suggested Citation

  • Debnarayan Sarker & Bikash Kumar Ghosh, 2010. "Milk Marketing Under Cooperative And Non-Cooperative Marketing Channels: Evidence From West Bengal," Economic Annals, Faculty of Economics and Business, University of Belgrade, vol. 55(187), pages 87-108, October –.
    • Handle: RePEc:beo:journl:v:55:y:2010:i:187:p:87-108
    as

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    References listed on IDEAS

    as
    1. R. D. Banker & A. Charnes & W. W. Cooper, 1984. "Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis," Management Science, INFORMS, vol. 30(9), pages 1078-1092, September.
    2. Pawar, Jagannathrao R. & Sawant, Sitaram K., 1979. "Comparative Efficiency of Alternative Milk Marketing Agencies in Western Maharashtra," Indian Journal of Agricultural Economics, Indian Society of Agricultural Economics, vol. 34(4), October.
    3. Rangasamy, N. & Dhaka, J.P., 2008. "Marketing Efficiency of Dairy Products for Co-operative and Private Dairy Plants in Tamil Nadu - A Comparative Analysis," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 21(2).
    4. Singh, Virender & Rai, K.N., 1998. "Economics of Production and Marketing of Buffalo Milk in Haryana," Indian Journal of Agricultural Economics, Indian Society of Agricultural Economics, vol. 53(1), March.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Primary Milk Producers’ Co-operative Society; Milk vendor; Price spread; Marketing cost; Measure of marketing efficiency; profit efficiency;
    All these keywords.

    JEL classification:

    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q16 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - R&D; Agricultural Technology; Biofuels; Agricultural Extension Services

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