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CSR Research 'Back Home': A Critical Review Of Literature And Future Research Options In Pakistan

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  • Mohammad Sohail Yunis

    (Institute of Management Sciences, Peshawar)

Abstract

This paper attempts to provide a review of the current state of Corporate Social Responsibility (CSR) in Pakistan and captures review of literature of most important work to date. This paper aims to systematically assess existing research chronologically, to analyse methodological tools and to explore future research option in the context of Pakistan. The review indicates vividly that companies practice CSR as short term, reactive and based on philanthropic activity. Most of the studies state that CSR is “an emerging idea” in Pakistan but limited number of academic and non- academic research on CSR clearly does not support this argument. Moreover, focus of most of CSR research is towards child labour issues and leather and textile industry. We establish on the basis of review of the literature that the currently popular methodological approach among researchers is either a micro-level case study approach or a macro-level exploratory approach. It is concluded therefore, that the limited number of researches in Pakistan on CSR provides opportunity for further research in different sectors. In addition to this, the scope of CSR in Pakistan can be extended towards a wide range of CSR issues including environment, stakeholders and corporate social disclosure. Moreover it is suggested, a more predictive, pragmatic and empirical research methodologies should be adopted in future.

Suggested Citation

  • Mohammad Sohail Yunis, 2009. "CSR Research 'Back Home': A Critical Review Of Literature And Future Research Options In Pakistan," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 1(1), pages 1-7, April.
    • Handle: RePEc:bec:imsber:v:1:y:2009:i:1:p:1-7
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    File URL: http://imsciences.edu.pk/files/journals/Vol.%201%20No.%201%20October%202009/JB&ER-1.pdf
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    References listed on IDEAS

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    1. Farzad Khan, 2007. "Representational Approaches Matter," Journal of Business Ethics, Springer, vol. 73(1), pages 77-89, June.
    2. Richard Janda & Joseph Wilson, 2006. "CSR, Contracting and Socially Responsible Investment : Opportunities for Pakistani Firms," Finance Working Papers 22266, East Asian Bureau of Economic Research.
    3. Ang, Swee Hoon, 2000. "The power of money: a cross-cultural analysis of business-related beliefs," Journal of World Business, Elsevier, vol. 35(1), pages 43-60, April.
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    Cited by:

    1. Tanveer Ahmed & Babar Zaheer Butt & Waleed Khalid Majeed, 2018. "The Impact of Corporate Social Responsibility on Firm’s Financial Performance," Information Management and Business Review, AMH International, vol. 10(2), pages 30-37.
    2. Lucie Kvasničková Stanislavská & Ladislav Pilař & Klára Margarisová & Roman Kvasnička, 2020. "Corporate Social Responsibility and Social Media: Comparison between Developing and Developed Countries," Sustainability, MDPI, vol. 12(13), pages 1-19, June.
    3. Mohammad Sohail Yunis & Dima Jamali & Hina Hashim, 2018. "Corporate Social Responsibility of Foreign Multinationals in a Developing Country Context: Insights from Pakistan," Sustainability, MDPI, vol. 10(10), pages 1-20, September.

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