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Resource Development to Create Competitive Advantage Sustainable in Banjaroyo Tourism Village

Author

Listed:
  • Andrea Gideon

    (Widya Mandala Catholic University of Surabaya)

  • Margaretha Ardhanari

    (Widya Mandala Catholic University of Surabaya)

  • Margaretha Ardhanari

    (Widya Mandala Catholic University of Surabaya)

Abstract

The acceleration of development between regions in order to equalize welfare continues to be carried out by the government. One of the sectors that is able to increase the equality of welfare is the tourism sector. The tourism sector continues to be developed, especially those based on community empowerment, one of which is the formation of many tourist villages. Tourist villages are one of the strengths to empower the community while also being able to improve their welfare. Banjaroyo Tourism Village is one of the oldest villages in Kulonprogo Regency. However, according to data released by the Ministry of Tourism and Creative Economy, the number of visits to this tourist village is ranked third in 2023. So it is necessary to explore the potential and resources it has to create competitive advantages. The purpose of this study is to explore the potential resources owned by tourist villages in an effort to create competitive advantages compared to other tourist villages. The large number of tourist villages means that each manager or administrator of a tourist village must be able to find valuable resources, rare resources, resources that are difficult to imitate, resources that are difficult to replace and resources that can be managed in order to form sustainable competitive advantages. This competitive advantage is what can differentiate one tourist village from another. In addition, with the resources it has, Banjaroyo Tourism Village is able to form and create sustainable competitive advantages compared to other tourism villages. The creation of this competitive advantage is able to increase the number of tourist visits and also improve and equalize community welfare.

Suggested Citation

  • Andrea Gideon & Margaretha Ardhanari & Margaretha Ardhanari, 2024. "Resource Development to Create Competitive Advantage Sustainable in Banjaroyo Tourism Village," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(8), pages 4435-4442, August.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:8:p:4435-4442
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    References listed on IDEAS

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    1. David J. Teece & Gary Pisano & Amy Shuen, 1997. "Dynamic capabilities and strategic management," Strategic Management Journal, Wiley Blackwell, vol. 18(7), pages 509-533, August.
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