The Lunatic Winch Business Strategy: A Case Study of Til a Til Limited

Til a til Limited, established in the early 2000S quickly became a dominant player in Kenya’s floriculture industry, particularly in Naivasha. The company’s expansion was marked by significant job creation and economic growth, positioning it as the world’s largest producer of cut roses by 2008. However, its success was short-lived due to various internal and external challenges. Financial mismanagement, including tax evasion and debt accumulation, led to the company’s receivership in 2014. The document outlines several strategic objectives for Til a Til Limited’s potential revival; Diversify crop varieties, reduce debt, launch online sales platforms and community bloom program. The study captured the implementation and resources that involved operational transformation, financial restructuring, technological advancement, and community engagement. Key strategies include streamlining operations, adopting lean management practices, and utilizing new technologies to enhance efficiency. The monitoring and evaluation framework includes data collection, performance analysis, feedback loops, strategic adjustments, and continuous improvement. This ensures that the strategy remains aligned with the company’s overall objectives and adapts to changing market conditions. In summary, the case study of Til a Til Limited serves as a cautionary tale about the pitfalls of rapid expansion, financial mismanagement, and the importance of sustainable and ethical business practices. The Lunatic Winch Business Strategy framework aims to revitalize the company by addressing its historical weaknesses, capitalizing on new opportunities and ensuring long-term sustainability and profitability.