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Boycott Phenomenon from Multiple Societal Perspectives

Author

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  • Aliya Waheedah Ahmad Lutfi

    (Centre for Research in Development, Social and Environment, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Malaysia)

  • Abdul Hafiz Ab Rahman

    (Centre for Research in Development, Social and Environment, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Malaysia)

  • Noviatin Syarifuddin

    (Centre for Research in Development, Social and Environment, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Malaysia)

  • Sarina Yusoff

    (Centre for Research in Development, Social and Environment, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Malaysia)

Abstract

This article examines the phenomenon of boycotts from various social perspectives, focusing on the conceptual framework that explains this collective action as a form of protest or punishment within society. The study introduces and elaborates on the definition and classification of boycotts, including boycotts by the public, authorities and international bodies. Additionally, the article explores direct and indirect approaches to boycotts, as well as the instrumental and expressive goals of boycotts within different social contexts. Through conceptual analysis, the article highlights the role of social media as a catalyst for boycott movements in Malaysia. The article also emphasizes the importance of a deeper understanding of boycott dynamics and how these concepts can be applied in further research on boycott effectiveness and recovery strategies for affected entities.

Suggested Citation

  • Aliya Waheedah Ahmad Lutfi & Abdul Hafiz Ab Rahman & Noviatin Syarifuddin & Sarina Yusoff, 2024. "Boycott Phenomenon from Multiple Societal Perspectives," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(11), pages 954-959, November.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:11:p:954-959
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    References listed on IDEAS

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    1. Sen, Sankar & Gurhan-Canli, Zeynep & Morwitz, Vicki, 2001. "Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(3), pages 399-417, December.
    2. Kim, Changju & Yan, Xiuyan & Kim, Jungkeun & Terasaki, Shinichiro & Furukawa, Hiroyasu, 2022. "Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    3. Kim, Changju & Kim, Woonho & Nakami, Shinya, 2022. "Do online sales channels save brands of global companies from consumer boycotts? A geographical analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
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