A Bibliometric Analysis of Digital and the Halal Industry

The rapid advancement of digital technologies has significantly impacted various industries worldwide, including the Halal industry, which encompasses sectors such as food, finance, tourism, logistic and cosmetics. This paper presents a comprehensive bibliometric review of the existing literature on digital transformation within the Halal industry. This study aims to identify the core areas of focus and emerging themes in the integration of digital innovations such as blockchain, artificial intelligence, and e-commerce platforms into Halal processes and products. The review is based on data from Scopus and Web of Science, spanning studies published in year 2005 until 2024. ScientoPy has been used to clarify the output and gain information regarding the evolution of publications, productive countries, most frequently explored themes and most cited publications. The findings reveal a growing body of research highlighting the importance of digital tools for the industry’s adaptation to global Halal market demands particularly in Muslim-majority countries like Malaysia and Indonesia. There is a consistent increase in publications related to the digital and Halal industry since 2015, with a notable surge after 2021, indicating the growing interest in this area of study. Additionally, the review discusses gaps in the current literature and suggests future research directions to address important areas such as AI-driven halal verification, regulatory frameworks for halal practices and ethical implications of digital innovations within the Halal context. This paper contributes to a deeper understanding of how digital transformation is reshaping the Halal industry and thus helps in providing valuable insights for scholars, practitioners, and policymakers.