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Influence of Social Media on Youth Voting Behaviour: A Systematic Literature Review

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  • Fatimah Yazmin Yahaya

    (Faculty of Communication and Media Studies, Universiti Teknologi MARA, Cawangan Melaka Kampus Alor Gajah, KM 26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia)

  • Mohd Sufiean Hassan

    (Faculty of Communication and Media Studies, Universiti Teknologi MARA, Cawangan Melaka Kampus Alor Gajah, KM 26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia)

  • Zuliani Mohd Azni

    (Faculty of Communication and Media Studies, Universiti Teknologi MARA, Cawangan Melaka Kampus Alor Gajah, KM 26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia)

  • Siti Nur Izyandiyana Ab Hadi

    (Faculty of Communication and Media Studies, Universiti Teknologi MARA, Cawangan Melaka Kampus Alor Gajah, KM 26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia)

  • Siti Nurshahidah Sah Allam

    (Faculty of Communication and Media Studies, Universiti Teknologi MARA, Cawangan Melaka Kampus Alor Gajah, KM 26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia)

  • Noor Afzaliza Nazira Ibrahim

    (Faculty of Communication and Media Studies, Universiti Teknologi MARA, Cawangan Melaka Kampus Alor Gajah, KM 26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia)

Abstract

This paper delves into the significant impact of social media on the behavior, identity formation, and political involvement of young people, employing a systematic literature review (SLR) as its methodological approach. Social media platforms such as Instagram, TikTok, and Twitter have evolved beyond mere entertainment channels. They now play a crucial role in shaping how youth express their political views, connect with like-minded individuals, and engage in political activities, often circumventing traditional media outlets. By examining existing research, the SLR uncovers prevailing trends and theoretical perspectives, revealing how these platforms contribute to a personalized approach to politics. The review highlights how social media enhances political awareness among young people and affects their voting patterns. The paper identifies several key areas of interest in current research, including how social media facilitates political discussions, fosters community-building, and enables youth to participate in political processes in novel ways. However, it also points out significant gaps in the existing literature, particularly concerning the long-term consequences of social media on political engagement and its ethical dimensions. The review emphasizes the need for ongoing research to fully understand how sustained use of social media platforms influences political behavior over time, and to explore the ethical implications of these interactions. This comprehensive analysis aims to provide a clearer understanding of the complex relationship between social media and youth political engagement, guiding future studies and policy considerations.

Suggested Citation

  • Fatimah Yazmin Yahaya & Mohd Sufiean Hassan & Zuliani Mohd Azni & Siti Nur Izyandiyana Ab Hadi & Siti Nurshahidah Sah Allam & Noor Afzaliza Nazira Ibrahim, 2024. "Influence of Social Media on Youth Voting Behaviour: A Systematic Literature Review," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(10), pages 1198-1207, October.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:10:p:1198-1207
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    References listed on IDEAS

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