IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v7y2023i8p482-492.html
   My bibliography  Save this article

Measurement of Determinants of Purchase Decision on Retail Products

Author

Listed:
  • Cut Edwina Safia Oebit

    (Faculty of Economic and Business, Universitas Mercu Buana Jakarta, Jl. Meruya Selatan No.1 Kembangan, Jakarta 11650)

  • Septiani Juniarti

    (Faculty of Economic and Business, Universitas Mercu Buana Jakarta, Jl. Meruya Selatan No.1 Kembangan, Jakarta 11650)

Abstract

The purchase decision is an important stage in the field of marketing, both from the point of view of producers and consumers. Purchasing decisions are related to several other aspects of purchasing, namely: purchase intention, purchase planning, and supplier assessment and selection. This study focuses on purchasing decisions in relation to product price, product quality, and promotion. The influence of these three factors was measured and analyzed using a quantitative research approach, where data was collected through questionnaires. The case study in this research is on retail service products, where consumers of service products receive their products at the same time these products are produced and marketed. The results of the study show that product quality and price have a positive and significant effect on purchasing decisions on cut flower products. Rose Flower Florist. Meanwhile, Promotion has a positive and insignificant effect on purchasing decisions on cut flower products by rose flower florists.

Suggested Citation

  • Cut Edwina Safia Oebit & Septiani Juniarti, 2023. "Measurement of Determinants of Purchase Decision on Retail Products," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(8), pages 482-492, August.
  • Handle: RePEc:bcp:journl:v:7:y:2023:i:8:p:482-492
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-7-issue-8/482-492.pdf
    Download Restriction: no

    File URL: https://www.rsisinternational.org/journals/ijriss/articles/measurement-of-determinants-of-purchase-decision-on-retail-products/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Warat Winit & Erboon Ekasingh & Jomjai Sampet, 2023. "How Disclosure Types of Sustainability Performance Impact Consumers’ Relationship Quality and Firm Reputation," Sustainability, MDPI, vol. 15(1), pages 1-18, January.
    2. Chin-Tsai Lin & Kuang-Peng Hung & Shu-Hsien Hu, 2018. "A Decision-Making Model for Evaluating and Selecting Suppliers for the Sustainable Operation and Development of Enterprises in the Aerospace Industry," Sustainability, MDPI, vol. 10(3), pages 1-21, March.
    3. Abdullah A. Alakkas & Vivek & Mohinder Paul & Mohammed Kamalun Nabi & Mohammed Arshad Khan, 2022. "Corporate Social Responsibility and Firm-Based Brand Equity: The Moderating Effect of Marketing Communication and Brand Identity," Sustainability, MDPI, vol. 14(10), pages 1-21, May.
    4. Qingyu Zhang & Sohail Ahmad, 2022. "Linking Corporate Social Responsibility, Consumer Identification and Purchasing Intention," Sustainability, MDPI, vol. 14(19), pages 1-17, October.
    5. Cheng-Feng Cheng, 2020. "Revisiting Internal Marketing for the Determinants of Job (Dis)Satisfaction by Using Asymmetric Approach," Sustainability, MDPI, vol. 12(9), pages 1-15, May.
    6. Marcela-Sefora Nemteanu & Dan-Cristian Dabija, 2021. "The Influence of Internal Marketing and Job Satisfaction on Task Performance and Counterproductive Work Behavior in an Emerging Market during the COVID-19 Pandemic," IJERPH, MDPI, vol. 18(7), pages 1-16, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Joana Araújo & Inês Veiga Pereira & José Duarte Santos, 2023. "The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction," Administrative Sciences, MDPI, vol. 13(5), pages 1-16, April.
    2. Qi’ang Du & Hongbo Li & Yanyan Fu & Xintian Fu & Rui Wang & Tingting Jia, 2023. "More Green, Better Funding? Exploring the Dynamics between Corporate Bank Loans and Trade Credit," Sustainability, MDPI, vol. 15(13), pages 1-20, June.
    3. Simon Reinwald & Silvia Annen, 2023. "Influence of Gender and Prior Education Intersectionality on Further Education Investments and Job Satisfaction," SAGE Open, , vol. 13(2), pages 21582440231, June.
    4. Faisal Mohammed O. Almaslukh & Haliyana Khalid & Alaa Mahdi Sahi, 2022. "The Impact of Internal Marketing Practices on Employees’ Job Satisfaction during the COVID-19 Pandemic: The Case of the Saudi Arabian Banking Sector," Sustainability, MDPI, vol. 14(15), pages 1-15, July.
    5. Salvador Cruz Rambaud & Joaquín López Pascual & Juan Carlos Meléndez Rodríguez, 2021. "Sustainability in the Aerospace Sector, a Transition to Clean Energy: The E 2 -EVM Valuation Model," Sustainability, MDPI, vol. 13(12), pages 1-17, June.
    6. Sergey Evgenievich Barykin & Anna Viktorovna Strimovskaya & Sergey Mikhailovich Sergeev & Larisa Nikolaevna Borisoglebskaya & Natalia Dedyukhina & Igor Sklyarov & Julia Sklyarova & Lilya Saychenko, 2023. "Smart City Logistics on the Basis of Digital Tools for ESG Goals Achievement," Sustainability, MDPI, vol. 15(6), pages 1-20, March.
    7. Juliana Salvadorinho & Leonor Teixeira, 2023. "Happy and Engaged Workforce in Industry 4.0: A New Concept of Digital Tool for HR Based on Theoretical and Practical Trends," Sustainability, MDPI, vol. 15(3), pages 1-29, February.
    8. Mobin Fatma & Imran Khan, 2023. "How Do Bank Customers’ Perceptions of CSR Influence Marketing Outcomes: Their Trust, Identification, and Commitment?," Sustainability, MDPI, vol. 15(7), pages 1-10, March.
    9. Dyi-Cheng Chen & Der-Fa Chen & Shih-Ming Huang & Mu-Jung Huang & Wen-Jye Shyr & Chien-Fu Chiou, 2021. "Critical Success Factors to Improve the Business Performance of Tea Drink Chains," Sustainability, MDPI, vol. 13(16), pages 1-15, August.
    10. Monica Ioana Burcă-Voicu & Romana Emilia Cramarenco & Dan-Cristian Dabija, 2022. "Investigating Learners’ Teaching Format Preferences during the COVID-19 Pandemic: An Empirical Investigation on an Emerging Market," IJERPH, MDPI, vol. 19(18), pages 1-21, September.
    11. Pavel Stanciu & Daniela Mihaela Neamțu & Iulian Alexandru Condratov & Cristian-Valentin Hapenciuc & Ruxandra Bejinaru, 2023. "Dynamics of Teleworking and Impact on Stakeholders in the Current Pandemic Context," Sustainability, MDPI, vol. 15(9), pages 1-21, April.
    12. Clara De Vincenzi & Martina Pansini & Bruna Ferrara & Ilaria Buonomo & Paula Benevene, 2022. "Consequences of COVID-19 on Employees in Remote Working: Challenges, Risks and Opportunities An Evidence-Based Literature Review," IJERPH, MDPI, vol. 19(18), pages 1-18, September.
    13. Hana Stverkova & Michal Pohludka, 2018. "Business Organisational Structures of Global Companies: Use of the Territorial Model to Ensure Long-Term Growth," Social Sciences, MDPI, vol. 7(6), pages 1-9, June.
    14. Hany Hosny Abdelhamied & Ahmed Mohamed Elbaz & Bassam Samir Al-Romeedy & Tamer Mohamed Amer, 2023. "Linking Green Human Resource Practices and Sustainable Performance: The Mediating Role of Job Satisfaction and Green Motivation," Sustainability, MDPI, vol. 15(6), pages 1-18, March.
    15. Feng Xiong & Yaxin Shao & Haotian Fan & Yi Xie, 2023. "Analysis of the Motivation behind Corporate Social Responsibility Based on the csQCA Approach," Sustainability, MDPI, vol. 15(13), pages 1-29, July.
    16. Chin-Tsai Lin & Cheng-Yu Chiang, 2020. "Developing and Applying a Selection Model for Corrugated Box Precision Printing Machine Suppliers," Mathematics, MDPI, vol. 9(1), pages 1-20, December.
    17. Frederik Banning & Jessica Reale & Michael Roos, 2023. "The Complexity of Corporate Culture as a Potential Source of Firm Profit Differentials," Papers 2305.14029, arXiv.org, revised Nov 2023.
    18. Che-Wei Chang, 2022. "Supply chain movement risk in the sneaker industry: an empirical study," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(3), pages 1073-1092, June.
    19. Mohammed Arshad Khan & Faisal Alhathal & Shahid Alam & Syed Mohd Minhaj, 2023. "Importance of Social Networking Sites and Determining Its Impact on Brand Image and Online Shopping: An Empirical Study," Sustainability, MDPI, vol. 15(6), pages 1-22, March.
    20. Sefora-Marcela Nemțeanu & Dan-Cristian Dabija & Patrizia Gazzola & Elena-Mădălina Vătămănescu, 2022. "Social Reporting Impact on Non-Profit Stakeholder Satisfaction and Trust during the COVID-19 Pandemic in an Emerging Market," Sustainability, MDPI, vol. 14(20), pages 1-18, October.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:7:y:2023:i:8:p:482-492. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.