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The Influence of Goods and Price Variety on Students’ Interest in Purchasing Shopee Products Online

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  • Nino Nopriandi Saleh

    (Universitas Krisnadwipayana, Indonesia)

Abstract

Consumer interest illustrates their actions and social relations individually or in groups and organizations. They try to assess, obtain, and consume goods through an exchange or purchasing process that starts with a decision-making process to set these actions. The research on this consumer uses quantitative methods. The research data process uses the SPSS program with multiple regression and determination coefficient analyses. The findings show that two variables(goods and price variations) partially and simultaneously influence the students’ interest in purchasing something through Shopee online platform.

Suggested Citation

  • Nino Nopriandi Saleh, 2023. "The Influence of Goods and Price Variety on Students’ Interest in Purchasing Shopee Products Online," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(6), pages 1160-1170, June.
    • Handle: RePEc:bcp:journl:v:7:y:2023:i:6:p:1160-1170
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    References listed on IDEAS

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    1. Charles Engel, 2014. "Exchange Rate Stabilization and Welfare," Annual Review of Economics, Annual Reviews, vol. 6(1), pages 155-177, August.
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