Exploring Sustainable Entrepreneur Creativity in Post Covid 19 Pandemic: A Case Study of Some Selected Businesses in Zambia

In most developing countries like Zambia, entrepreneurs contribute largely in a society’s economic growth and major interruptions such as the COVID-19 pandemic can have a negative impact on the well-being of its citizenry and businesses. The onset of the COVID 19 pandemic found many entrepreneurs unprepared and hence several businesses in societies were profoundly disrupted. During this crisis, entrepreneurs faced unexpected new challenges of creating sustainable business strategies. As a result, due to uncertainties of whether the COVID-19 pandemic would end soon or not, most of the businesses had limited choices of either to lay off workers or to close because they had not planned for creative and resilient entrepreneurial strategies that allowed businesses to form stronger growth approaches during these challenges. The objective of the study was to identify sustainable entrepreneur creative strategies in the Post-COVID-19 pandemic in Zambia. A theoretical framework to back the study was formulated. The study employed a descriptive research design, through a purposeful face-to-face interview from selected entrepreneurs in the Southern Province of Zambia. The findings suggest that entrepreneurs need to apply creative factors that are technologically innovative so that they can move away from the standardized norms of physical mortar and brick that lack sustainability. The recommendation to explore further creative entrepreneurial sustainable strategies for future business improvement in the Post-COVID–19 era and beyond are still required.