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Impact of the covid-19 Pandemic on the Shopping Behavior of University Students

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  • Georgios Polydoros

    (Department of Mathematics & Applied Mathematics, University of Crete, Greece)

Abstract

The covid-19 pandemic has evolved e-commerce and accelerated the existing trends in the adoption of e-commerce by a significant portion of consumers. The governments, in their effort to limit the spread of the virus, imposed quarantine and restrictive measures on the movements of citizens. Thus, consumers turned to online shopping to satisfy their purchasing needs. This paper examines the behavior of Greek university students towards online and mobile shopping. The paper mentions the new trends created by the pandemic in e-commerce globally and nationally. The purpose of this work was to study the effect of the covid-19 pandemic on the purchasing behavior of university students in the island of Crete, Greece. For this reason, a Google Forms questionnaire was created. The results of the survey showed that Greek university students increased their purchases through e-shopping and male students continued to purchase more than female students in the current era.

Suggested Citation

  • Georgios Polydoros, 2022. "Impact of the covid-19 Pandemic on the Shopping Behavior of University Students," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(11), pages 342-345, November.
    • Handle: RePEc:bcp:journl:v:6:y:2022:i:11:p:342-345
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    References listed on IDEAS

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    1. Naeem, Muhammad, 2021. "Do social media platforms develop consumer panic buying during the fear of Covid-19 pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
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