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Perceived Strategies Under the Focus of Strategic Positioning Theory, Resource Based-View, Strategic Mission and Organizational Typology: a Study of Companies in Southern Brazil

Author

Listed:
  • Giovani Capalonga

    (Universidade do Vale do Rio dos Sinos - Unisinos)

  • Carlos Alberto Diehl

    (Universidade do Vale do Rio dos Sinos - Unisinos)

  • Francisco Antônio Mesquita Zanini

    (Universidade do Vale do Rio dos Sinos - Unisinos)

Abstract

This paper examines the subject of organizational strategy of companies in southern Brazil. Our aim is to propose a tool that allows the identification of strategic approaches of organizations. From theoretical viewpoint of strategic positioning, resource-based view, strategic mission and strategic typology, an integrating framework is proposed. We conducted a survey using a questionnaire with closed questions and applied it to medium and large firms in southern Brazil. Using the factorial analysis technique and cluster analysis, we analyzed the identified strategies in each cluster, comparing them with the perceived performance. The results suggest that the more strategies are aligned with the theoretical model, considering the four approaches used, the better the performance perceived by managers is.

Suggested Citation

  • Giovani Capalonga & Carlos Alberto Diehl & Francisco Antônio Mesquita Zanini, 2014. "Perceived Strategies Under the Focus of Strategic Positioning Theory, Resource Based-View, Strategic Mission and Organizational Typology: a Study of Companies in Southern Brazil," Brazilian Business Review, Fucape Business School, vol. 11(3), pages 28-52, June.
    • Handle: RePEc:bbz:fcpbbr:v:11:y:2014:i:3:p:28-52
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    References listed on IDEAS

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    4. Acquaah, Moses & Yasai-Ardekani, Masoud, 2008. "Does the implementation of a combination competitive strategy yield incremental performance benefits? A new perspective from a transition economy in Sub-Saharan Africa," Journal of Business Research, Elsevier, vol. 61(4), pages 346-354, April.
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