From Experience To Influence: Positive Contribution Of Electronic Word†Of†Mouth (Ewom) Towards Dermags Product
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More about this item
Keywords
social condition; personal condition; consumption†based condition; resources†based condition; electronic word†of†mouth; intention to share;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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