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The Trademark Application Activity in Bulgaria According to the Nice Classification and Economic Sectors for the Period 2010-2020

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  • Ventsislava Nikolova-Minkova

Abstract

This study presents the state and dynamics of Bulgarian and foreign trademark activity in Bulgaria as measured by the NICE classes of the trademark applications for the period 2010-2020. The aim of the development is to study the interaction between the Bulgarian and foreign trademark applicant activity in Bulgaria for the period 2010-2020 to identify the priority classes under the Nice Classification and the priority economic sectors, i.e. those with the greatest potential for economic development. The analyses of trademark activity presented in the study show how by using the trademark statistics and by applying the System of Concordance developed for the purposes of this study, priority and most promising economic sectors can be identified, which brings out trademark activity as a valuable and unique information resource. The proposed research can be used for information support of management decisions and to make trademark and brand management strategies more effective.

Suggested Citation

  • Ventsislava Nikolova-Minkova, 2022. "The Trademark Application Activity in Bulgaria According to the Nice Classification and Economic Sectors for the Period 2010-2020," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 7, pages 109-141.
    • Handle: RePEc:bas:econst:y:2022:i:7:p:109-141
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    References listed on IDEAS

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    More about this item

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital
    • O50 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - General

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