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Dependence of the Company’s Reputation and the Quality of Customer Relations

Author

Listed:
  • Rizwan Ullah Khan
  • Volodymyr Saienko
  • Hanna Tolchieva

Abstract

The article is investigating the improving of the company’s reputation through quality customer relations. Hence, customer satisfaction is essential for company reputation and loyalty because of a company brand whole dependency on customer satisfaction in turbulence market. Therefore, the current study conducted in Pakistani context to check the customer believes regarding company brand and its reputation, because nowadays the Pakistani market is very flexible, and no one can go smoothly inter in this turbulence market. The underline study finding suggests many recommendations for policymakers and practitioners, that build a cluster of trust among company’s staff because it will support the customer reputation, and different steps (advertising, public relations and marketing campaigns) are very pivotal tools, can change customer’s behaviours.

Suggested Citation

  • Rizwan Ullah Khan & Volodymyr Saienko & Hanna Tolchieva, 2021. "Dependence of the Company’s Reputation and the Quality of Customer Relations," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 159-176.
    • Handle: RePEc:bas:econst:y:2021:i:2:p:159-176
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    File URL: https://www.iki.bas.bg/Journals/EconomicStudies/2021/2021-2/10_Saienko.pdf
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    References listed on IDEAS

    as
    1. Igor Britchenko & Volodymyr Saienko, 2017. "The perception movement economy of Ukraine to business," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 163-181.
    2. Su, Lujun & Swanson, Scott R. & Chinchanachokchai, Sydney & Hsu, Maxwell K. & Chen, Xiaohong, 2016. "Reputation and intentions: The role of satisfaction, identification, and commitment," Journal of Business Research, Elsevier, vol. 69(9), pages 3261-3269.
    3. Raouf Ahmad Rather & Shehnaz Tehseen & Murtaza Hassan Itoo & Shakir Hussain Parrey, 2019. "Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 29(2), pages 196-217, April.
    4. Lena Saleh & Laura El Saheli, 2018. "The Impact of CRM Strategy on Customer Loyalty in SMEs," International Business Research, Canadian Center of Science and Education, vol. 11(11), pages 37-45, November.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Karolus Karni Lando & Achmad Sudiro & Wahdiyat Moko & Nur Khusniyah Indrawati, 2024. "The Effect of Service Quality on Recertification. Mediated by Customer Satisfaction and Relationship Commitment," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 160-179.
    2. Olena Lukianykhina & Svitlana Suprunenko & Alla Slavkova & Oleh Skorba & Kostiantyn Zavrazhnyi, 2024. "Digital Innovations in the Fiscal Policy of Ukraine: Promoting Sustainable Economic Development," International Journal of Economics and Financial Issues, Econjournals, vol. 14(4), pages 77-86, July.
    3. Aliya Shakharova & Chinara Alamanova & Oleksandra Olshanska & Sofiia Kafka & Ilona Tuts & Gulnar Dugalova, 2023. "Towards the Implementation of the Environmental and Economic Doctrine of Energy Sector Development: An Environmental and Economic Assessment of Public-private Partnerships in Decarbonization," International Journal of Energy Economics and Policy, Econjournals, vol. 13(4), pages 423-432, July.

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    More about this item

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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