Diagnosing category management in a pharmacy retail chain
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DOI: 10.15587/1729-4061.2024.298093
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References listed on IDEAS
- Murray, Chase C. & Talukdar, Debabrata & Gosavi, Abhijit, 2010. "Joint Optimization of Product Price, Display Orientation and Shelf-Space Allocation in Retail Category Management," Journal of Retailing, Elsevier, vol. 86(2), pages 125-136.
- Ural Gökay Çiçekli & İnanç Kabasakal, 2021. "Market Basket Analysis of Basket Data with Demographics: A Case Study in E-Retailing," Alphanumeric Journal, Bahadir Fatih Yildirim, vol. 9(1), pages 1-12, June.
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Keywords
assortment management; organizational model; product category; pharmaceutical practice; business model; category management; MARS profile;All these keywords.
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