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‘Plans are useless’

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  • Bland, Michael

Abstract

An essential element in crisis recovery is the protection and/or recovery of reputation. This calls for a crisis communications function that is of more than passing interest to the business continuity specialist and which presents two major challenges in this era of process-driven management: (1) it is an inexact science, more about common sense, psychology, empathy and ‘playing it by ear’ than about box ticking; (2) it does not lend itself to detailed, rigid plans, although some degree of planning is essential. This paper outlines a flexible approach that will help the crisis team to develop a workable communications plan that strikes a balance between being too detailed and too sketchy. It argues that the whole management team should be involved in developing the plan and sets a number of questions, which, on being answered, will help a realistic, achievable and effective plan to evolve.

Suggested Citation

  • Bland, Michael, 2013. "‘Plans are useless’," Journal of Business Continuity & Emergency Planning, Henry Stewart Publications, vol. 7(1), pages 56-64, September.
    • Handle: RePEc:aza:jbcep0:y:2013:v:7:i:1:p:56-64
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    More about this item

    Keywords

    crisis; reputation; communications; planning; preparation;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation

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