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A Behavioral Science Perspective on Consumers' Engagement With Demand Response Programs

Author

Listed:
  • Daniel Sloot
  • Nico Lehmann
  • Armin Ardone
  • Wolf Fichtner

    (Chair of Energy Economics, Institute for Industrial Production, Karlsruhe Institute of Technology, Germany)

Abstract

Residential electricity demand response programs can play a substantial role in facilitating a sustainable energy transition, but it is important to examine the consumer behaviors necessary to harness this potential. We outline three behavioral dimensions relevant for effective demand response, namely investment, participation, and actual response. We discuss the factors that underpin them as well as possible behavioral interventions to promote demand response behaviors.

Suggested Citation

  • Daniel Sloot & Nico Lehmann & Armin Ardone & Wolf Fichtner, 2023. "A Behavioral Science Perspective on Consumers' Engagement With Demand Response Programs," Energy RESEARCH LETTERS, Asia-Pacific Applied Economics Association, vol. 4(1), pages 1-7.
    • Handle: RePEc:ayb:jrnerl:76
    DOI: 2023/03/14
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    References listed on IDEAS

    as
    1. Ahmad Faruqui & Sanem Sergici, 2011. "Dynamic pricing of electricity in the mid-Atlantic region: econometric results from the Baltimore gas and electric company experiment," Journal of Regulatory Economics, Springer, vol. 40(1), pages 82-109, August.
    2. Hackbarth, André, 2018. "Attitudes, preferences, and intentions of German households concerning participation in peer-to-peer electricity trading," Reutlingen Working Papers on Marketing & Management 2019-2, Reutlingen University, ESB Business School.
    3. Ahmad Faruqui & Sanem Sergici, 2010. "Household response to dynamic pricing of electricity: a survey of 15 experiments," Journal of Regulatory Economics, Springer, vol. 38(2), pages 193-225, October.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Olga Bogdanova & Karīna Viskuba & Laila Zemīte, 2023. "A Review of Barriers and Enables in Demand Response Performance Chain," Energies, MDPI, vol. 16(18), pages 1-33, September.
    2. Sloot, Daniel & Lehmann, Nico & Ardone, Armin, 2023. "Would employees accept curtailments in heating and air conditioning, and why? An empirical investigation of demand response potential in office buildings," Energy Policy, Elsevier, vol. 181(C).
    3. Sophie Chlela & Sandrine Selosse & Nadia Maïzi, 2024. "Decarbonization through Active Participation of the Demand Side in Relatively Isolated Power Systems," Energies, MDPI, vol. 17(13), pages 1-27, July.

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    More about this item

    Keywords

    Demand response; Behavioral science; Behavioral interventions;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • Q41 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Demand and Supply; Prices

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