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The Relationship Between Innovative Orientations And Business Performance In Companies

Author

Listed:
  • Helena Slogar

    (Libertas International University, Croatia)

  • Heri Bezic

    (University of Rijeka)

Abstract

In today's dynamic, uncertain and heterogeneous environment, innovativeness is the foundation for the survival and prosperity of every company. The aim of the research was to examine the relationship between entrepreneurial orientation, market orientation, learning orientation, innovativeness and business performance in companies. Data was collected from 303 Croatian companies using a questionnaire, with a response rate of 35.31%. The sampling method used for this research was stratified random sampling, and for data analysis canonical analysis and cluster analysis were used. In the context of this research it is likely that entrepreneurial orientation, market orientation and learning orientation will have a positive effect on the company’s' innovation activities, causing business performance to likely increase their competitive advantage on the market.

Suggested Citation

  • Helena Slogar & Heri Bezic, 2020. "The Relationship Between Innovative Orientations And Business Performance In Companies," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 29(1), pages 57-76, june.
    • Handle: RePEc:avo:emipdu:v:29:y:2020:i:1:p:57-76
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    References listed on IDEAS

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    More about this item

    Keywords

    innovativeness; entrepreneurial orientation; market orientation; learning orientation; business performance;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • L33 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Comparison of Public and Private Enterprise and Nonprofit Institutions; Privatization; Contracting Out
    • M40 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - General
    • M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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