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The Study of Consumer Perception on Corporate Social Responsibility towards Consumers Attitude and Purchase Behavior

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  • Hojatollah Vahdati
  • Najmedin Mousavi
  • Zohre Mokhtari Tajik

Abstract

In today's competitive conditions which many of competitive indices of companies are similar, corporate social responsibility and morality have found a special place. Environmental issues like environmental pollution, greenhouse gases, ozone depletion, paying more attention to humanitarian (philanthropic) activities, morality, and economic issues and etc. make the importance of corporate social responsibility more prominent, so it can be used as a factor for developing a positive attitude to the product by the customers, thereby you can benefit from the market by making yourself different than other competitors and gaining the competitive advantage in order to increase the market share. This paper examines the impact of CSR on customer buying behavior regarding the role of mediator towards the company. Statistical population of the study is consisted of all consumers of dairy products companies including Pegah and Kaleh in Ahwaz . All the customers were selected by Cluster Sampling method and due to the infinite populations in statistical research and by considering the error level of 0.05 and the estimate accuracy rate of 0.07 and the success ratio of 0.5, around 200 households were estimated. Wong Szeki (2012) and Galbreath (2010) questionnaires have been used for collecting data. Research findings indicate that costumer positive attitude to corporate social responsibility has positive and direct impact on buying behavior.

Suggested Citation

  • Hojatollah Vahdati & Najmedin Mousavi & Zohre Mokhtari Tajik, 2015. "The Study of Consumer Perception on Corporate Social Responsibility towards Consumers Attitude and Purchase Behavior," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 5(5), pages 831-845.
    • Handle: RePEc:asi:aeafrj:v:5:y:2015:i:5:p:831-845:id:1399
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    Citations

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    Cited by:

    1. Mohammad Faruk Hossain & Dr. Che Thalbi bt Md. Ismail & Dr. Nazli Mahdzir, 2021. "The Impact of Corporate Social Responsibility in Bangladesh Halal Food Industry," iRASD Journal of Management, International Research Alliance for Sustainable Development (iRASD), vol. 3(1), pages 69-81, june.
    2. Chung‐Wha (Chloe) Ki & Sangsoo Park & Jung E. Ha‐Brookshire, 2021. "Toward a circular economy: Understanding consumers' moral stance on corporations' and individuals' responsibilities in creating a circular fashion economy," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1121-1135, February.
    3. Jiangyuan Hou & Yanping Wang & Mingyue Du, 2023. "Friend or Foe: How Do Consumers and Producers Affect the ESG Rating Index? Evidence from China’s Market of Organic Milk," Sustainability, MDPI, vol. 15(14), pages 1-17, July.
    4. Patrick Elf & Amy Isham & Birgitta Gatersleben, 2021. "Above and beyond? How businesses can drive sustainable development by promoting lasting pro‐environmental behaviour change: An examination of the IKEA Live Lagom project," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1037-1050, February.
    5. Iden Blanche Mbonifor & Noumigue Guy Roland Kenmegni, 2021. "The effects of Carroll’s CSR Pyramid on Consumer Buying Behaviour: Case of Mobile Telephone Network (MTN) Company Bamenda Branch, Cameroon," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(10), pages 502-509, October.
    6. Jiabin Xu & Jingjing Wang & Cuixia Li, 2021. "Impact of Consumer Health Awareness on Dairy Product Purchase Behavior during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(1), pages 1-20, December.
    7. Molem Christopher Sama & Chofor Joyvice & Neba Noela Buwah, 2016. "Consumer`s perception and strategic corporate social responsibility: the case of mobile telecommunication network (MTN) company, Cameroon," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 6(11), pages 226-233, November.
    8. Ruirui Zhang & Joseph D’Andrea & Chunmin Lang, 2023. "Gifts and Commodities: A Dialectical Thought Experiment for Sublation," Sustainability, MDPI, vol. 15(9), pages 1-16, May.
    9. Yung‐Fu Huang & Manh‐Hoang Do & Vimal Kumar, 2019. "Consumers' perception on corporate social responsibility: Evidence from Vietnam," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1272-1284, November.

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