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Strategic Planning as the Success Key of Business Organizations

Author

Listed:
  • Jamal Ahmed Al-Doori*

    (Business School Al-Ahliyya Amman University, Jordan)

  • Ahmad Yousef Areiqat

    (Business School Al-Ahliyya Amman University, Jordan)

Abstract

This study aims to shed light on the role of strategic planning by utilizing the resource-based view (RBV) model to achieve an organization’s success. Through reviewing related literature it becomes necessary for organizations to prepare their financial or non-financial resources as success instigators. This applies mainly to tangible assets that can produce high-quality products and human resources and can attract potential customers to achieve competitive advantage. Hence, the ultimate finding articulates that using strategic planning through a resource-based view is the key to success. For future study there is a need to include more resources in a resource-based view like a relationship with key stakeholders that is also considered an essential asset.

Suggested Citation

  • Jamal Ahmed Al-Doori* & Ahmad Yousef Areiqat, 2019. "Strategic Planning as the Success Key of Business Organizations," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 5(6), pages 1067-1072, 06-2019.
    • Handle: RePEc:arp:tjssrr:2019:p:1067-1072
    as

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    References listed on IDEAS

    as
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    3. Robert M. Grant, 2003. "Strategic planning in a turbulent environment: evidence from the oil majors," Strategic Management Journal, Wiley Blackwell, vol. 24(6), pages 491-517, June.
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