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The Influence of Creativity towards Entrepreneurial Intention and the Entrepreneurial Career Choice Behaviour in 21st Century Learning

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  • Nur Shifa’ Najihah Binti Abd Razak*

    (Fakulti Pendidikan, Universiti Kebangsaan Malaysia, Malaysia)

  • Hafizan Bin Kosnin

    (Jabatan Kejuruteraan Mekanikal, Politeknik Merlimau, Malaysia)

  • Nor Aishah Binti Buang

    (Fakulti Pendidikan, Universiti Kebangsaan Malaysia, Malaysia)

Abstract

This study had been conducted to identify creativity levels from the affective and effective aspects, the relationship between creativity and the entrepreneurial intention and the relationship between the entrepreneurial intention and the entrepreneurial career choice behaviour of final year of Bachelor of Engineering in UTM, UTHM, and UTeM. A total of 462 final year undergraduate engineering students from Universiti Teknologi Malaysia (UTM), Universiti Tun Hussein Onn Malaysia (UTHM), and Universiti Teknikal Malaysia Melaka (UTeM) were selected for being the sample from the population whole. The questionnaire method was used to gather the descriptive and inferential data of the study. The findings show that the level of creativity from an effective aspect consisting of the number of business ideas and the quality of business ideas as a whole is medium low. The finding also show that there is a significant relationship between the number of ideas and the idea of business ideas with entrepreneurial intention. While there is no significant relationship between the quality of the idea and its relation is inverse with the entrepreneurial intention of the student. There is a significant relationship between entrepreneurial intention and entrepreneurship career choice behavior. The findings of this study would have had great implication towards the implementation of the entrepreneurial education programme and thinking skills education in the institutions of higher learning. In the context of this study, the development of entrepreneurship amongst the graduates in the 21st century education would need to be properly planned in order to not just increase the number of entrepreneurs, but also to mould them to become creative, innovative and competitive globally.

Suggested Citation

  • Nur Shifa’ Najihah Binti Abd Razak* & Hafizan Bin Kosnin & Nor Aishah Binti Buang, 2018. "The Influence of Creativity towards Entrepreneurial Intention and the Entrepreneurial Career Choice Behaviour in 21st Century Learning," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 45-51:6.
    • Handle: RePEc:arp:tjssrr:2018:p:45-51
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    References listed on IDEAS

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    3. Ward, Thomas B., 2004. "Cognition, creativity, and entrepreneurship," Journal of Business Venturing, Elsevier, vol. 19(2), pages 173-188, March.
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