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Discovering Important Criteria for National Culture towards Harmony in Malaysia Based on Rank Order Centroid Weighting Method

Author

Listed:
  • Siti FarhanahHasnan*

    (Schoolof Quantitative Sciences, Universiti Utara Malaysia, 06010 Sintok,Kedah, Malaysia)

  • RazaminRamli

    (Schoolof Quantitative Sciences, Universiti Utara Malaysia, 06010 Sintok,Kedah, Malaysia)

  • Mohd. NoorAbdul Hamid

    (Schoolof Quantitative Sciences, Universiti Utara Malaysia, 06010 Sintok,Kedah, Malaysia)

Abstract

National culture varies across the country where the social norms of individual would shape the individuals behaviour as well as the whole society. This study adopts the Multi-Criteria Decision Making (MCDM) approach in determining the important criteria of national culture which contribute to the harmonious living in the context of Malaysian diverse population. One of the MCDM approach is Rank Order Centroid (ROC) methods. In particular, the ROC method was used to determine the weight of each ranked criteria. There are two phases involved. At first, to determine the weight of criteria that portray national culture and then, the weight of national culture criteria that contribute toward harmony in society. The finding reveal that the top priority criteria culture in society are respect, tolerance and collectivist. These criteria are the most desired in society in order to maintain the harmony in Malaysia.

Suggested Citation

  • Siti FarhanahHasnan* & RazaminRamli & Mohd. NoorAbdul Hamid, 2018. "Discovering Important Criteria for National Culture towards Harmony in Malaysia Based on Rank Order Centroid Weighting Method," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 260-265:6.
    • Handle: RePEc:arp:tjssrr:2018:p:260-265
    as

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    References listed on IDEAS

    as
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    2. F. Hutton Barron & Bruce E. Barrett, 1996. "Decision Quality Using Ranked Attribute Weights," Management Science, INFORMS, vol. 42(11), pages 1515-1523, November.
    3. Kwok Leung & Rabi S Bhagat & Nancy R Buchan & Miriam Erez & Cristina B Gibson, 2005. "Culture and international business: recent advances and their implications for future research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 36(4), pages 357-378, July.
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