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The Relationship between Learning Style and Training Effectiveness Using Communication Technology for General Insurance Agents

Author

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  • Shahrizal Badlishah*

    (Universiti Utara Malaysia, School of Business Management, College of Business, Universiti Utara Malaysia, 06010 UUM Sintok, Malaysia)

  • Abdul Halim Abd Majid

    (Universiti Utara Malaysia, School of Business Management, College of Business, Universiti Utara Malaysia, 06010 UUM Sintok, Malaysia)

  • Munauwar Mustafa

    (Universiti Utara Malaysia, School of Business Management, College of Business, Universiti Utara Malaysia, 06010 UUM Sintok, Malaysia)

  • Mohammed Abdullahi Umar

    (Universiti Utara Malaysia, Tunku Intan Shafinaz School of Accounting, College of Business, Universiti Utara Malaysia, 06010 UUM Sintok, Malaysia)

  • Mohmad Yazam Sharif

    (Asia e University, School of Management, Level 6, Wisma Subang Jaya, No. 106, Jalan SS 15/4 47500 Subang Jaya, Selangor)

Abstract

Attaining training effectiveness will be beneficial for General Insurance Agents in performing their daily activities. The training expenditure for General Insurance Agents, which is accounted in the company’s book under the Agency Related Expenses (ARE), applies to all the practitioners in the general insurance agency force with effect from 1st January 2005 where the training hours and related requirements stipulated in the guidelines set by the Central Bank of Malaysia (BNM) must be complied with. The Financial Mediation Bureau (FMB), now known as Ombudsman for Financial Services (OFS), a unit under the Central Bank of Malaysia, had recorded 609 customers complaints in 2015, 660 in 2014 and 742 in 2013 for General Insurance products. This report shows that the people who introduces the insurance products to the public are not well versed with the products thus the knowledge imparted were different from what it is all about. In the insurance industry, the people who plays the role as link between insurance companies and customers are widely known as agents. This research was conducted in two training session where agents were evaluated to find the best way to improve their basic understanding of product knowledge thus connection to the higher-level knowledge is possible. Results indicate that agents are more comfortable, open-minded and less stressful while learning with their peers compares to instructors. The approach using learning style was developed and had resulted a more relax and conducive learning environment and the training effectiveness achieved served as evidence of improved agents’ performance.

Suggested Citation

  • Shahrizal Badlishah* & Abdul Halim Abd Majid & Munauwar Mustafa & Mohammed Abdullahi Umar & Mohmad Yazam Sharif, 2018. "The Relationship between Learning Style and Training Effectiveness Using Communication Technology for General Insurance Agents," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 217-222:6.
    • Handle: RePEc:arp:tjssrr:2018:p:217-222
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    References listed on IDEAS

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    1. John Hulland, 1999. "Use of partial least squares (PLS) in strategic management research: a review of four recent studies," Strategic Management Journal, Wiley Blackwell, vol. 20(2), pages 195-204, February.
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    1. Badlishah, Shahrizal & Shamsudin, Abdul Shukor & Ab Hamid, Kamal, 2023. "Assessing the Effectiveness of Collaborative Learning in Universiti Utara Malaysia’s Employee Performance Management Education," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(12), pages 1351-1357, December.

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