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Television campaigns and adolescent marijuana use: Tests of sensation seeking targeting

Author

Listed:
  • Palmgreen, P.
  • Donohew, L.
  • Lorch, E.P.
  • Hoyle, R.H.
  • Stephenson, M.T.

Abstract

Objectives: This study evaluated the effectiveness of targeted televised public service announcement campaigns in reducing marijuana use among high-sensation-seeking adolescents. Methods: The study used a controlled interrupted time-series design in 2 matched communities. Two televised antimarijuana campaigns were conducted in 1 county and 1 campaign in the comparison community. Personal interviews were conducted with 100 randomly selected teenagers monthly in each county for 32 months. Results: All 3 campaigns reversed upward developmental trends in 30-day marijuana use among high-sensation seekers (P

Suggested Citation

  • Palmgreen, P. & Donohew, L. & Lorch, E.P. & Hoyle, R.H. & Stephenson, M.T., 2001. "Television campaigns and adolescent marijuana use: Tests of sensation seeking targeting," American Journal of Public Health, American Public Health Association, vol. 91(2), pages 292-296.
    • Handle: RePEc:aph:ajpbhl:2001:91:2:292-296_5
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    Cited by:

    1. Michael F. Dahlstrom & Anthony Dudo & Dominique Brossard, 2012. "Precision of Information, Sensational Information, and Self‐Efficacy Information as Message‐Level Variables Affecting Risk Perceptions," Risk Analysis, John Wiley & Sons, vol. 32(1), pages 155-166, January.
    2. Karen M. HOOD & Christine M. KOWALCZYK & Christopher D. HOPKINS & Daniel PADGETT, 2017. "A Multi-Method Approach to Understanding Behavior Change. The Case of Texting and Driving," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 78-91.
    3. Eugene Song, 2020. "South Korean Consumers’ Attitudes toward Small Business Owners Participating in the 2019 Anti-Japan Boycott," Social Sciences, MDPI, vol. 9(5), pages 1-14, May.
    4. Bo Yang & Jiaying Liu & Lucy Popova, 2018. "Targeted Versus Nontargeted Communication About Electronic Nicotine Delivery Systems in Three Smoker Groups," IJERPH, MDPI, vol. 15(10), pages 1-18, September.
    5. Li-Ling Huang & Allison J. Lazard & Jessica K. Pepper & Seth M. Noar & Leah M. Ranney & Adam O. Goldstein, 2017. "Impact of The Real Cost Campaign on Adolescents’ Recall, Attitudes, and Risk Perceptions about Tobacco Use: A National Study," IJERPH, MDPI, vol. 14(1), pages 1-11, January.

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