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Mass media campaign to reduce consumption of sugar-sweetened beverages in a rural area of the United States

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  • Farley, T.A.
  • Halper, H.S.
  • Carlin, A.M.
  • Emmerson, K.M.
  • Foster, K.N.
  • Fertig, A.R.

Abstract

Objectives. To evaluate a mass media campaign to reduce the consumption of sugarsweetened beverages (SSBs). Methods. We disseminated messages emphasizing the health risks of SSBs through television, digital channels, and local organizations over 15 weeks in 2015-2016 in the Tri-Cities region of northeast Tennessee, southwest Virginia, and southeast Kentucky. Weevaluated the campaign with pre- and post-telephone surveys of adults aged 18 to 45 years in the intervention area and by examining changes in beverage sales in the intervention and a matched comparison area in western Virginia. Results. Fifty-four percent of postcampaign respondents recalled seeing a campaign advertisement. After the campaign, 53% of respondents believed SSBs were a cause of heart disease, and respondents were more likely postcampaign to consider SSBs a "big cause of diabetes" (75% vs 60%; P

Suggested Citation

  • Farley, T.A. & Halper, H.S. & Carlin, A.M. & Emmerson, K.M. & Foster, K.N. & Fertig, A.R., 2017. "Mass media campaign to reduce consumption of sugar-sweetened beverages in a rural area of the United States," American Journal of Public Health, American Public Health Association, vol. 107(6), pages 989-995.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2017.303750_3
    DOI: 10.2105/AJPH.2017.303750
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    Cited by:

    1. Zagorsky, Jay L. & Smith, Patricia K., 2020. "Who drinks soda pop? Economic status and adult consumption of sugar-sweetened beverages," Economics & Human Biology, Elsevier, vol. 38(C).
    2. Sara Fernández Sánchez-Escalonilla & Carlos Fernández-Escobar & Miguel Ángel Royo-Bordonada, 2022. "Public Support for the Imposition of a Tax on Sugar-Sweetened Beverages and the Determinants of Such Support in Spain," IJERPH, MDPI, vol. 19(7), pages 1-12, March.
    3. Arwa Zahid & Cynthia Davey & Marla Reicks, 2017. "Beverage Intake among Children: Associations with Parent and Home-Related Factors," IJERPH, MDPI, vol. 14(8), pages 1-11, August.
    4. Zhang, Ying & Li, Ruotong & Zhao, Qiran & Fan, Shenggen, 2023. "The impact of peer effect on students' consumption of sugar-sweetened beverages- instrumental variable evidence from north China," Food Policy, Elsevier, vol. 115(C).
    5. Dillard, James Price & Cruz, Shannon M. & Shen, Lijiang, 2023. "Spillover effects of anti-sugar-sweetened beverage messages: From consumption decisions to policy preferences," Social Science & Medicine, Elsevier, vol. 320(C).
    6. Ahmed Mohammed Alqarni, 2020. "Saudi Smokers' Behaviors After a 100% Tax Increase," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(1), pages 150-150, March.

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