IDEAS home Printed from https://ideas.repec.org/a/aph/ajpbhl/10.2105-ajph.2009.161638_5.html
   My bibliography  Save this article

Effects of different types of antismoking ads on reducing disparities in smoking cessation among socioeconomic subgroups

Author

Listed:
  • Durkin, S.J.
  • Biener, L.
  • Wakefield, M.A.

Abstract

Objectives. We assessed which types of mass media messages might reduce disparities in smoking prevalence among disadvantaged population subgroups. Methods. We followed 1491 adult smokers over 24 months and related quitting status at follow-up to exposure to antismoking ads in the 2 years prior to the baseline assessment. Results. On average, smokers were exposed to more than 200 antismoking ads during the 2-year period, as estimated by televised gross ratings points (GRPs). The odds of having quit at follow-up increased by 11% with each 10 additional potential ad exposures (per 1000 points, odds ratio [OR]=1.11; 95% confidence interval [CI]=1.00, 1.23; P

Suggested Citation

  • Durkin, S.J. & Biener, L. & Wakefield, M.A., 2009. "Effects of different types of antismoking ads on reducing disparities in smoking cessation among socioeconomic subgroups," American Journal of Public Health, American Public Health Association, vol. 99(12), pages 2217-2223.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2009.161638_5
    DOI: 10.2105/AJPH.2009.161638
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.2105/AJPH.2009.161638
    Download Restriction: no
    File URL: https://libkey.io/10.2105/AJPH.2009.161638?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Thrasher, James F. & Rousu, Matthew C. & Hammond, David & Navarro, Ashley & Corrigan, Jay R., 2011. "Estimating the impact of pictorial health warnings and "plain" cigarette packaging: Evidence from experimental auctions among adult smokers in the United States," Health Policy, Elsevier, vol. 102(1), pages 41-48, September.
    2. Emily Churchill & Ketan Shankardass & Andrea M.L. Perrella & Aisha Lofters & Carlos Quiñonez & Louise Brooks & Dana Wilson & Maritt Kirst, 2021. "Effectiveness of Narrative Messaging Styles about the Social Determinants of Health and Health Inequities in Ontario, Canada," IJERPH, MDPI, vol. 18(20), pages 1-13, October.
    3. Kuehnle, Daniel, 2019. "How effective are pictorial warnings on tobacco products? New evidence on smoking behaviour using Australian panel data," Journal of Health Economics, Elsevier, vol. 67(C).
    4. Durkin, Sarah & Bayly, Megan & Cotter, Trish & Mullin, Sandra & Wakefield, Melanie, 2013. "Potential effectiveness of anti-smoking advertisement types in ten low and middle income countries: Do demographics, smoking characteristics and cultural differences matter?," Social Science & Medicine, Elsevier, vol. 98(C), pages 204-213.
    5. James F. Thrasher & Farahnaz Islam & Rachel E. Davis & Lucy Popova & Victoria Lambert & Yoo Jin Cho & Ramzi G. Salloum & Jordan Louviere & David Hammond, 2018. "Testing Cessation Messages for Cigarette Package Inserts: Findings from a Best/Worst Discrete Choice Experiment," IJERPH, MDPI, vol. 15(2), pages 1-21, February.
    6. Jennifer Cantrell & Donna M Vallone & James F Thrasher & Rebekah H Nagler & Shari P Feirman & Larry R Muenz & David Y He & Kasisomayajula Viswanath, 2013. "Impact of Tobacco-Related Health Warning Labels across Socioeconomic, Race and Ethnic Groups: Results from a Randomized Web-Based Experiment," PLOS ONE, Public Library of Science, vol. 8(1), pages 1-11, January.
    7. Ashleigh Guillaumier & Billie Bonevski & Christine Paul & Catherine D’Este & Laura Twyman & Kerrin Palazzi & Christopher Oldmeadow, 2016. "Self-Exempting Beliefs and Intention to Quit Smoking within a Socially Disadvantaged Australian Sample of Smokers," IJERPH, MDPI, vol. 13(1), pages 1-10, January.
    8. Øvrum, Arnstein & Alfnes, Frode & Almli, Valérie L. & Rickertsen, Kyrre, 2012. "Health information and diet choices: Results from a cheese experiment," Food Policy, Elsevier, vol. 37(5), pages 520-529.
    9. Jain, Parth, 2023. "Investigating Behavioural Nudges Versus E-cigarette Consumption Amongst Adolescents In India," SocArXiv tzyu5, Center for Open Science.
    10. Neneh Rowa-Dewar & Amanda Amos, 2016. "Disadvantaged Parents’ Engagement with a National Secondhand Smoke in the Home Mass Media Campaign: A Qualitative Study," IJERPH, MDPI, vol. 13(9), pages 1-11, September.
    11. Thrasher, James F. & Rousu, Matthew C. & Hammond, David & Navarro, Ashley & Corrigan, Jay R., 2011. "Estimating the Impact of Food and Drug Administration Regulation of Cigarette Package Warning Labels and the Potential Added Impact of Plain Packaging: Evidence From Experimental Auctions Among Adult ," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103169, Agricultural and Applied Economics Association.
    12. Anna Borawska & Tomasz Oleksy & Dominika Maison, 2020. "Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving," PLOS ONE, Public Library of Science, vol. 15(5), pages 1-20, May.
    13. Daw, Jonathan & Margolis, Rachel & Verdery, Ashton M., 2015. "Siblings, friends, course-mates, club-mates: How adolescent health behavior homophily varies by race, class, gender, and health status," Social Science & Medicine, Elsevier, vol. 125(C), pages 32-39.
    14. Greiner Safi, Amelia & Reyes, Carolyn & Jesch, Emma & Steinhardt, Joseph & Niederdeppe, Jeff & Skurka, Christofer & Kalaji, Motasem & Scolere, Leah & Byrne, Sahara, 2019. "Comparing in person and internet methods to recruit low-SES populations for tobacco control policy research," Social Science & Medicine, Elsevier, vol. 242(C).
    15. Grace Lordan, 2011. "Older but Not Wiser- Smokers and Passive Smoking Belief," Discussion Papers Series 431, School of Economics, University of Queensland, Australia.
    16. Mohammad Siahpush & Ron Borland & Geoffrey T. Fong & Tara Elton-Marshall & Hua-Hie Yong & Charamporn Holumyong, 2011. "Socioeconomic Differences in the Effectiveness of the Removal of the “Light” Descriptor on Cigarette Packs: Findings from the International Tobacco Control (ITC) Thailand Survey," IJERPH, MDPI, vol. 8(6), pages 1-11, June.
    17. Hongying Dai & Michael J. Deem & Jianqiang Hao, 2017. "Geographic variations in electronic cigarette advertisements on Twitter in the United States," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 62(4), pages 479-487, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aph:ajpbhl:10.2105/ajph.2009.161638_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Christopher F Baum (email available below). General contact details of provider: https://www.apha.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.