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Smoking-cessation media campaigns and their effectiveness among socioeconomically advantaged and disadvantaged populations

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  • Niederdeppe, J.
  • Fiore, M.C.
  • Baker, T.B.
  • Smith, S.S.

Abstract

Objectives. We examined whether the impact of televised smoking cessation ads differed by a population's education and income. Methods. We used longitudinal data from the Wisconsin Behavioral Health Survey, a statewide sample of 452 adult smokers who were interviewed in 2003 to 2004 and followed up 1 year later. Logistic regression was used to assess whether baseline recall of secondhand smoke ads and "keep trying to quit" ads was associated with quit attempts and smoking abstinence at 1 year. Interaction terms were used to assess whether these associations differed by the smokers' education and income levels. Results. Overall, neither keep-trying-to-quit nor secondhand smoke ad recall was associated with quit attempts or smoking abstinence. Keep-trying-to-quit ads were significantly more effective in promoting quit attempts among higher- versus lower-educated populations. No differences were observed for secondhand smoke ads by the smokers' education or income levels. Conclusions. Some media campaign messages appear less effective in promoting quit attempts among less-educated populations compared with those who have more education. There is a need to develop media campaigns that are more effective with less-educated smokers.

Suggested Citation

  • Niederdeppe, J. & Fiore, M.C. & Baker, T.B. & Smith, S.S., 2008. "Smoking-cessation media campaigns and their effectiveness among socioeconomically advantaged and disadvantaged populations," American Journal of Public Health, American Public Health Association, vol. 98(5), pages 916-924.
  • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2007.117499_3
    DOI: 10.2105/AJPH.2007.117499
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    Cited by:

    1. Farrell, Lucy C. & Warin, Megan J. & Moore, Vivienne M. & Street, Jackie M., 2016. "Socio-economic divergence in public opinions about preventive obesity regulations: Is the purpose to ‘make some things cheaper, more affordable’ or to ‘help them get over their own ignorance’?," Social Science & Medicine, Elsevier, vol. 154(C), pages 1-8.
    2. James F. Thrasher & Farahnaz Islam & Rachel E. Davis & Lucy Popova & Victoria Lambert & Yoo Jin Cho & Ramzi G. Salloum & Jordan Louviere & David Hammond, 2018. "Testing Cessation Messages for Cigarette Package Inserts: Findings from a Best/Worst Discrete Choice Experiment," IJERPH, MDPI, vol. 15(2), pages 1-21, February.
    3. Jennifer Cantrell & Donna M Vallone & James F Thrasher & Rebekah H Nagler & Shari P Feirman & Larry R Muenz & David Y He & Kasisomayajula Viswanath, 2013. "Impact of Tobacco-Related Health Warning Labels across Socioeconomic, Race and Ethnic Groups: Results from a Randomized Web-Based Experiment," PLOS ONE, Public Library of Science, vol. 8(1), pages 1-11, January.
    4. Eleanor Redwood & Karice Hyun & John French & Derek Chew & Leonard Kritharides & David Brieger, 2022. "Impact of the “Warning Signs Campaign” on Characteristics of Patients Presenting with Acute Coronary Syndrome (ACS) to Hospitals," IJERPH, MDPI, vol. 19(17), pages 1-7, August.
    5. James Nonnemaker & James Hersey & Ghada Homsi & Andrew Busey & Andrew Hyland & Harlan Juster & Matthew Farrelly, 2011. "Self-Reported Exposure to Policy and Environmental Influences on Smoking Cessation and Relapse: A 2-Year Longitudinal Population-based Study," IJERPH, MDPI, vol. 8(9), pages 1-18, September.
    6. Mohammad Siahpush & Ron Borland & Geoffrey T. Fong & Tara Elton-Marshall & Hua-Hie Yong & Charamporn Holumyong, 2011. "Socioeconomic Differences in the Effectiveness of the Removal of the “Light” Descriptor on Cigarette Packs: Findings from the International Tobacco Control (ITC) Thailand Survey," IJERPH, MDPI, vol. 8(6), pages 1-11, June.
    7. Douglas Guilbeault & Damon Centola, 2020. "Networked collective intelligence improves dissemination of scientific information regarding smoking risks," PLOS ONE, Public Library of Science, vol. 15(2), pages 1-14, February.
    8. Lei, Lianlian & Liu, Feng, 2021. "Medicaid coverage and use of nicotine replacement treatment," Economics & Human Biology, Elsevier, vol. 40(C).

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