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Social innovation is a driver for change and a solution for social challenges. Literature review shows the difficulties in defining, identifying and measuring social innovation especially in rural community development. However, given the emerging social innovation in rural communities, this article aims to measure social innovation based on the University Ambassador Program (UAP). This program is one of the successful programs under the National Transformation and Blue Ocean Strategy. The program aims to improve people’s living standards through several useful programs. It involves youths elected from among rural university students with the characteristics of student leaders who are concerned with the local community. The findings are obtained by interviewing 20 respondents involved with UAP in depth. SWOT analysis is used to identify the impact of university ambassadors in the context of social innovation towards the development of rural communities in Malaysia. Social innovation is an approach to meet the needs of the community through the creation of new methods, products, services and means. The context of social innovation assessment is through the three main elements of education, economy and social. The findings show that UAP needs to be strengthened in the context of the skills and knowledge of ambassadors or students in delivering information to rural communities, in order to benefit effectively

Author

Listed:
  • Jalaluddin Abdul Malek

    (The National University of Malaysia, Bangi, Malayisa)

  • Nurhazliyana Hanafi

    (University of Malaysia Terengganu, Kuala Terengganu, Malaysia)

  • Zurinah Tahir

    (The National University of Malaysia, Bangi, Malayisa)

  • Rabeah Adawiyah Baharudin

    (The National University of Malaysia, Bangi, Malayisa)

Abstract

No abstract is available for this item.

Suggested Citation

  • Jalaluddin Abdul Malek & Nurhazliyana Hanafi & Zurinah Tahir & Rabeah Adawiyah Baharudin, 2020. "Social innovation is a driver for change and a solution for social challenges. Literature review shows the difficulties in defining, identifying and measuring social innovation especially in rural com," International Journal of Humanities, Arts and Social Sciences, Dr. Mohammad Hamad Al-khresheh, vol. 6(5), pages 186-194.
    • Handle: RePEc:apa:ijhass:2020:p:186-194
    DOI: 10.20469/ijhss.6.20002-5
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    References listed on IDEAS

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    1. Geoff Mulgan, 2006. "The Process of Social Innovation," Innovations: Technology, Governance, Globalization, MIT Press, vol. 1(2), pages 145-162, April.
    2. G. M.P. Swann, 2009. "The Economics of Innovation," Books, Edward Elgar Publishing, number 13211.
    3. Pol, Eduardo & Ville, Simon, 2009. "Social innovation: Buzz word or enduring term?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 38(6), pages 878-885, December.
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