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Budowanie Zaufania W Gospodarce Współdzielenia Na Platformach Społecznych

Author

Listed:
  • Celina SOŁEK-BOROWSKA
  • Yannik THELEN

Abstract

Model gospodarki współdzielenia staje się coraz bardziej popularny na całym świecie. Jest to związane z bardziej efektywnym wykorzystaniem zasobów poprzez dzielenie się, pożyczanie i wymianę dóbr ekonomicznych wśród nieznanych osób, a tym samym jest w punkcie zmiany zachowań konsumentów w kierunku „dzielenia zamiast posiadania”. Celem niniejszego artykułu jest próba określenia, jakie mechanizmy budowania zaufania występują na platformach oferujących usługi współdzielenia. Badania empiryczne zostały przeprowadzone w celu zbadania mechanizmów, które funkcjonują.

Suggested Citation

  • Celina SOŁEK-BOROWSKA & Yannik THELEN, 2016. "Budowanie Zaufania W Gospodarce Współdzielenia Na Platformach Społecznych," Nowoczesne Systemy Zarządzania. Modern Management Systems, Military University of Technology, Faculty of Security, Logistics and Management, Institute of Organization and Management, issue 1, pages 287-302.
    • Handle: RePEc:aou:nszioz:y:2016:i:1:p:287-302
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    References listed on IDEAS

    as
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    2. Williamson, Oliver E, 1993. "Calculativeness, Trust, and Economic Organization," Journal of Law and Economics, University of Chicago Press, vol. 36(1), pages 453-486, April.
    3. Paul A. Pavlou & David Gefen, 2004. "Building Effective Online Marketplaces with Institution-Based Trust," Information Systems Research, INFORMS, vol. 15(1), pages 37-59, March.
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