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Media Coverage, Public Perceptions, and Consumer Behavior: Insights from New Food Technologies

Author

Listed:
  • Jill J. McCluskey

    (School of Economic Sciences, Washington State University, Pullman, Washington 99164)

  • Nicholas Kalaitzandonakes

    (Economics and Management of Agrobiotechnology Center, University of Missouri, Columbia, Missouri 65211)

  • Johan Swinnen

    (Department of Economics and LICOS Centre for Institutions and Economic Performance, KU Leuven, Leuven, B-3000 Belgium
    Center on Food Security and the Environment, Stanford University, Stanford, California 94305)

Abstract

The media often play the role of translating new science to consumers. We discuss the recent literature that has examined the supply and demand factors that affect media coverage of new food technologies and the impact on public perceptions and consumer behavior toward food that utilizes these technologies. We start with a discussion of the ways in which the media influence public perceptions and consumer behavior related to foods made with new technologies. We then discuss the incentives of news media and the potential sources of biases in their reporting. We review empirical studies that have examined media reporting of new agricultural and food technologies, especially biotechnology, in terms of both their agenda setting and framing effects and the social amplification of risk. We synthesize the findings of studies that have examined the influence of media coverage on public attitudes and consumer behavior. We conclude and discuss avenues for future research.

Suggested Citation

  • Jill J. McCluskey & Nicholas Kalaitzandonakes & Johan Swinnen, 2016. "Media Coverage, Public Perceptions, and Consumer Behavior: Insights from New Food Technologies," Annual Review of Resource Economics, Annual Reviews, vol. 8(1), pages 467-486, October.
    • Handle: RePEc:anr:reseco:v:8:y:2016:p:467-486
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    Citations

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    Cited by:

    1. Ricci, Elena Claire & Banterle, Alessandro, 2020. "Do major climate change-related public events have an impact on consumer choices?," Renewable and Sustainable Energy Reviews, Elsevier, vol. 126(C).
    2. Fabio Gaetano Santeramo & Emilia Lamonaca, 2022. "On the trade effects of bilateral SPS measures in developed and developing countries," The World Economy, Wiley Blackwell, vol. 45(10), pages 3109-3145, October.
    3. Mohamed Farid & Jianfei Cao & Yeongjoo Lim & Teruyo Arato & Kota Kodama, 2020. "Exploring Factors Affecting the Acceptance of Genetically Edited Food Among Youth in Japan," IJERPH, MDPI, vol. 17(8), pages 1-22, April.
    4. Lévesque, Ann & Kermagoret, Charlène & Poder, Thomas G. & L'Ecuyer-Sauvageau, Chloé & He, Jie & Sauvé, Sébastien & Dupras, Jérôme, 2021. "Financing on-farm ecosystem services in southern Quebec, Canada: A public call for pesticides reduction," Ecological Economics, Elsevier, vol. 184(C).
    5. Yang Yang & Jill E. Hobbs, 2020. "The Power of Stories: Narratives and Information Framing Effects in Science Communication," American Journal of Agricultural Economics, John Wiley & Sons, vol. 102(4), pages 1271-1296, August.
    6. Mohr, Svenja & Höhler, Julia, 2023. "Media coverage of digitalization in agriculture - an analysis of media content," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    7. Khachatryan, Hayk & Wei, Xuan & Rihn, Alicia, 2021. "Effects of pollinator related information on consumer preference for neonicotinoid labeling," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(6), April.
    8. Andrea Rubin, 2017. "Il rischio alimentare in prima pagina," PRISMA Economia - Societ? - Lavoro, FrancoAngeli Editore, vol. 2017(3), pages 25-44.
    9. Huffman Wallace & McCluskey Jill, 2017. "Food Labels, Information, and Trade in GMOs," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 15(1), pages 1-9, January.

    More about this item

    Keywords

    agenda setting; biotechnology; framing; GM foods; media; media bias; new food technologies; political economy;
    All these keywords.

    JEL classification:

    • H89 - Public Economics - - Miscellaneous Issues - - - Other
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • Q16 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - R&D; Agricultural Technology; Biofuels; Agricultural Extension Services

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