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The Relationship of Market Orientation and Entrepreneurial Orientation WITHSME’S Performance in the Context of Pakistan

Author

Listed:
  • Muhammad Hassan Arshad
  • Maha Mohammad Yusr Othman
  • Maruf Gbadebo Salimon

    (Universiti Utara Malaysia, Malaysia.)

Abstract

The small and medium-sized enterprises (SMEs) plays a crucial part in country’s economic growth and a key contributor in country’s GDP. In Pakistan SMEs hold about 90 percent of the total business. The performance of SMEs depends upon many factors. The main purpose of this research is to examine the relationship between Entrepreneurial Orientation and Market Orientation with SME’s Performance in Pakistan Conclusively, this study proposes a new research direction and proposition development to inspect the relationship among the variables in Pakistan’s SMEs context.

Suggested Citation

  • Muhammad Hassan Arshad & Maha Mohammad Yusr Othman & Maruf Gbadebo Salimon, 2018. "The Relationship of Market Orientation and Entrepreneurial Orientation WITHSME’S Performance in the Context of Pakistan," Pakistan Journal of Humanities and Social Sciences, International Research Alliance for Sustainable Development (iRASD), vol. 6(3), pages :315-324, September.
    • Handle: RePEc:ani:ipjhss:v:6:y:2018:i:3:p:315-324
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    References listed on IDEAS

    as
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